REI’s San Diego Store Votes to Unionize as Co-op’s Anniversary Sale Beats Expectations
REI’s San Diego store voted to unionize, becoming the co-op’s 12th unionized location, while the company separately reported…
News May 29, 2026
Latest In: Retail
Tariffs, Tightening Margins, and the AI Advantage: What Brands and Retailers Need to Know Now
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence: trade policy uncertainty is squeezing margins…
May 29, 2026
Independent Retail Optimism Hits Lowest Point Among All Industries, NFIB Survey Finds
The National Federation of Independent Business reports that independent retail is the most pessimistic business segment in the…
News May 28, 2026
The Brands AI Will Recommend Are the Ones With Clean Data — Is Yours Ready?
The next time a shopper asks an AI agent to find the perfect wetsuit for a cold-water surf…
News May 28, 2026
Dick’s Sporting Goods Reports Q1 Growth, Details Foot Locker ‘Fast Break’ ProgressÂ
Foot Locker reported positive comp sales for the first time since Q4 of 2024. Dick’s execs explained how…
News May 27, 2026
Tilly’s Turnaround: Inside the Overhaul Driving Its Recovery
After years of declining sales and mounting losses, Tilly's appears to be engineering a turnaround, built on cleaner…
Executive Edition May 26, 2026
Grassroots Outdoor Alliance Announces 2026 Specialty Awards Nominees
The national specialty outdoor retail organization named nominees across retailer, vendor and sales rep categories, with the awards…
News May 21, 2026
HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More
We spoke with Hawaiian Island Creations CEO Leigh Tonai about consolidation in surf retail, the brands that matter…
Executive Edition May 21, 2026
Surf Brands Get Creative to Support Surf Shop Day 2026
Surf brands marked Surf Shop Day with a mix of tribute videos, retailer kickbacks, exclusive merchandise, and in-store…
News May 18, 2026
Updated: REI Union Boycott Begins Friday as Workers, Allies Plan Storefront Actions During Anniversary Sale
Updated with REI's response to the union's latest claims. REI union workers and allies are launching a nationwide…
News May 14, 2026
Preserving Brand Identity in the Age of AI
A strategic discussion on brand, trust, discoverability, and how marketing leaders are putting AI to work. AI is…
Resource May 13, 2026
