Latest In: Surf

Photo courtesy of ROXY

ROXY Launches New Global Marketing Campaign

We asked Global Director of Marketing Danielle McKenzie about the strategy behind the new marketing push and how…

News February 15, 2018

Photos and Brand Updates from Surf Expo

We have lots of product updates from O'Neill, Roark, Hurley, Herschel, Costa Del Mar, Rusty, Otis, Future Fins,…

News January 29, 2018

Katin Sees Results Despite Tough Market

A talk with Dale Rhodes and Mac Beu about how Katin has found its niche with premium retailers

News January 23, 2018
Banks Journal Co-Founders Rama McCabe and Motoo Noda - Photo by SES

Banks Journal Starts 2018 with Big Growth

Banks Journal, a clothing brand inspired by coastal living and a love of design, is having a successful…

News January 15, 2018
Siblings Karly

Our Favorite Interviews and Stories of the Year

We wrote a lot of stories and interviewed a lot of people in 2017. Here are our favorites.

News December 29, 2017
Photo courtesy of Hurley - Photo courtesy of Hurley

How Hurley Marketed John John's Win

Hurley's Evan Slater fills us in on how Hurley approached John John Florence's second world surfing title

News December 23, 2017
RVCA Founder Pat Tenore

RVCA Marketing Stands Out on North Shore

Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space…

News December 15, 2017
Each capsule is inspired by the distance surfers will travel to pursue their passion - Photo courtesy of SOKFY

Brand Q&A with Sport of Kings Forever Young

We spoke with Ziggy Williams, Co-Founder and Design Director, about the brand and West Coast Board Riders

News December 13, 2017
The New Wave Beach Party in Waikiki - Photo courtesy of Billabong

Billabong Marketing Up a Storm for Pipe Masters

A talk with the Global Marketing VPs for Billabong Men's and Women's about the many marketing projects in…

News December 12, 2017
The view from one of the houses the Billabong Women's team was working in - they used the space for live video sessions

Photos from the North Shore and More

A few photos of who SES has seen during the past few days on the North Shore

News December 10, 2017
Jeremy Jones

Jeremy Jones Premieres “Life of Glide” in Newport Beach

Photos from the premiere hosted by O'Neill and Surfside Sports

News December 1, 2017
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series