Latest In: Surf

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The State of the Surf Industry: Vissla CEO Paul Naude on Consolidation, Surf Culture and the Path Forward

Naude criticized the impact of corporate outsiders on surf brands, emphasized that surf culture must drive industry decisions…

Executive Edition October 24, 2025
SESO webinar

Surf & Outdoor Industry: Cautious Optimism for 2026

Industry executives express guarded optimism for the remainder of 2025 and into 2026, citing the importance of authenticity,…

News October 23, 2025
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Replay: Industry Leaders Share 2026 Outlook in SESO Webinar

We had a rock star panel for our recent webinar including Pete LaBore, CEO, Christy Sports; Cassie Abel,…

News October 20, 2025
Tiffany Montgomery, Mandy Fry, Brad Blankinship

Lessons From the Outside: Z Supply’s Mandy Fry and Sun Day Red’s Brad Blankinship

The presidents of Z Supply and Sun Day Red highlighted what they learned in fashion and golf that…

Executive Edition October 17, 2025
Shipping containers and tariffs

The Impact of Tariffs on Outdoor and Surf: SESO Survey Results

SESO readers shared where they’re making cuts, the scope of price increases, their hiring outlook and other details…

Executive Edition October 15, 2025
Birkenstock Adobe

Birkenstock Deep Dive: Brand Outlines Ambitious Growth Playbook

Outdoor and surf retailers raved to SESO about how Birkenstock performs. But can the brand continue to keep…

Executive Edition October 8, 2025
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SIMA Super Summit to Address Industry Disruption, Growth Opportunities

SIMA Executive Director Vipe Desai talks about the summit's goals, the target audience, the extensive networking opportunities and…

News October 7, 2025
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Brixton Details New Spring Strategy, Hybrid Apparel Integration

The Brixton team outlines a new spring/summer approach, three major beer collaborations, and operational changes following deeper integration…

Executive Edition October 6, 2025
Hobie

Bass Pro Shops Acquires Hobie, Returns Production to Missouri

Hobie's production will shift from Mexico to Lebanon, Missouri, near Bass Pro Shops' Springfield headquarters in the Ozarks.

News October 1, 2025
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SESO Launches Confidential Survey on Q4 and 2026

Your insights matter more than ever. We're particularly interested in understanding how tariff changes are influencing your business…

News September 29, 2025
Kim Ball of Hi-Tech Surf Sports and Hawaii Governor Josh Green.

Hi-Tech Owner Kim Ball’s Long Quest to Make Surfing an Official Hawaii High School Sport Pays Off

Ball has worked on elevating surfing as a statewide competitive sport for high school students for 29 years…

News September 24, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series