Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs
Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand…
News April 28, 2025
Latest In: Surf
Cancelled Orders, Paused Production, Lost Accounts: Small Businesses Navigate Trade Wars
Outdoor Element Co-Founder Mike Mojica and Malvados CEO Jen Rainnie share details about how new tariffs are impacting…
News April 28, 2025
Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court
SESO listened to the court hearing today and we have details about the buyers and sale price, if…
Executive Edition April 24, 2025
Five Questions: Marsh Wear Founder Logan Roberts
Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in…
News April 22, 2025
Delivery of Fall Goods Grows Murky with Tariff Standoff
Brands are pausing shipments from China hoping the tariff dispute will be resolved as they scramble to remerchandise…
Executive Edition April 18, 2025
Hansen’s Changes Brand Mix on Floor as Surf Industry Evolves
Hansen's, one of the highest-volume shops in the surf industry, does not often make big adjustments to its…
Executive Edition April 14, 2025
Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games
Well-regarded WSL executive Cherie Cohen has joined X Games as global chief revenue officer. SESO asked about her…
News April 11, 2025
“Who Knows What Tomorrow Will Bring?”: How Brands and Retailers Are Navigating Tariff Swings
Leaders at TravisMathew, C3 Worldwide, I-SEA, RVCA, Katin, Mervin Manufacturing, Seager and more share how they are navigating…
Executive Edition April 10, 2025
Update: OIA Provides Information on Tariffs, Solicits Help from Industry
From tariff rates to what’s exempt, Ron Sorini and Megan Costello of Sorini, Samet & Associates demystified details…
News April 9, 2025
Oboz and Rip Curl Parent Company Comments on Tariff Impact
KMD Brands detailed how they are working to mitigate the impacts of the new tariffs announced last week…
News April 7, 2025
“There’s No Way This Can Last”: Surf and Outdoor Industry on New Tariffs
From price increases to cost-cutting, leaders at Vissla, Eagle Creek, La Jolla Group, and more grapple with how…
News April 4, 2025
