Tariffs, Tightening Margins, and the AI Advantage: What Brands and Retailers Need to Know Now
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence: trade policy uncertainty is squeezing margins…
May 29, 2026
Latest In: Surf
Rip Curl, Oboz Parent KMD Brands Begins Strategic Review After Recapitalization
Eoin Comerford, founder of Outside Consulting and former CEO of Moosejaw, provided some context to SESO on why…
News May 27, 2026
Dick’s Sporting Goods Reports Q1 Growth, Details Foot Locker ‘Fast Break’ ProgressÂ
Foot Locker reported positive comp sales for the first time since Q4 of 2024. Dick’s execs explained how…
News May 27, 2026
Tilly’s Turnaround: Inside the Overhaul Driving Its Recovery
After years of declining sales and mounting losses, Tilly's appears to be engineering a turnaround, built on cleaner…
Executive Edition May 26, 2026
HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More
We spoke with Hawaiian Island Creations CEO Leigh Tonai about consolidation in surf retail, the brands that matter…
Executive Edition May 21, 2026
SESO Webinar Alert: Protecting Brand Identity and Trust in the Age of AI
In this upcoming live webinar, industry experts from Roark, Unlisted, and Skullcandy will discuss how to protect brand…
News May 21, 2026
Authentic Brands Group Elevates Matt Maddox to CEO as IPO Plans Solidify
Matt Maddox will lead day-to-day operations at Authentic Brands Group while founder Jamie Salter shifts to executive chairman,…
News May 20, 2026
Salty Crew, Boston Whaler Team Up for a Heritage-Driven Apparel Drop
Salty Crew’s new collaboration with Boston Whaler brings an 18-piece apparel capsule to surf, tackle, and marine retailers…
News May 19, 2026
Carv Expo Roundup: The Product Trends and Launches Shaping Spring 2027
At the San Diego trade show last week, brands including Quiksilver, Steko, Hurley, Salty Crew, Katin, Jetty, Rusty,…
News May 19, 2026
Surf Brands Get Creative to Support Surf Shop Day 2026
Surf brands marked Surf Shop Day with a mix of tribute videos, retailer kickbacks, exclusive merchandise, and in-store…
News May 18, 2026
Anniversary Mode: How WSL and Vans Celebrate the Past Without Getting Stuck in It
As legacy brands mark major anniversaries, the challenge is to honor decades of history without looking dated. The…
Executive Edition May 14, 2026
