Latest In: Surf

Cory Higgins of Jetty; Dale Rhodes and Mac Beu of Katin; Matt Keenan of BN3TH; Rusty Meador and Tyler Nelson of Beach & Barn. Photos by SESO.

Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More

With so much uncertainty in the market right now, we asked several brand executives about sales trends at…

Executive Edition September 11, 2025
Brent Scrimshaw Ashley Reade Rip Curl KMD

KMD Brands Unveils Restructuring Strategy for Growth at Investor Day

The parent company of Rip Curl, Oboz, and Kathmandu shared a comprehensive turnaround plan including leadership changes, store…

Executive Edition September 8, 2025
Ron Jon Surf Shop

Ron Jon Surf Shop Founder Ron DiMenna Dies at Age 88

The Ron Jon family is mourning DiMenna, who founded Ron Jon in 1959 on the New Jersey Shore…

News September 8, 2025
Zumiez Irvine Spectrum

Zumiez Beats Q2 Expectations on Strong North American Sales

CEO Rick Brooks shared more about the company's back-to-school results, plans to reduce the impact of tariffs, and…

Executive Edition September 5, 2025
Tilly's store

Tillys Reports Profit, Welcomes New CEO Nate Smith

The retailer is stabilizing operations through a good back-to-school season, cost cutting, and lower inventory.

Executive Edition September 4, 2025
Surf Shop Sign

Surf Shops Share Summer Sales Trends, Brands That Are Working, and More

SESO spoke with seven key surf accounts, including Aqua East, Surfside Sports, and Island Water Sports, to see…

Executive Edition September 4, 2025
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Must-Do Events at Surf Expo 2025: Complete Guide

The parties, networking events, product demos, and giveaways you won’t want to miss at this week’s show at…

News September 2, 2025
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Rip Curl Cuts North America Jobs

A Rip Curl spokesperson shared details about who was impacted and the reasons behind the decision.

News August 26, 2025
Oakley RiNo

Oakley Opens New Retail Location in Denver’s River North Arts District

The store, which blends the brand's brutalist design aesthetic with elements of Colorado nature and the local arts…

News August 25, 2025
Roxy_Dresses

Roxy Apparel Ready to Make a Splash After Challenging Start to Licensing Model

We talk to Michael Pratt, the president of Roxy apparel licensee 2253, about where Roxy apparel plans to…

Executive Edition August 25, 2025
Buckle

The Buckle Reports Strong Q2 Growth Led by Women’s, Denim

After facing headwinds, men's also returned to growth in the quarter.

News August 22, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series