Latest In: Surf

The RVCA team in the brand's new offices in Irvine, Calif. Photo by SESO.

New RVCA Leaders on Brand Plans

SESO visited the new RVCA offices in Irvine, Calif., to talk to RVCA President Mark Tinkess and Ethos…

Executive Edition August 20, 2025
Action Watch Trackfly

TrackFly and ActionWatch Announce New Partnership

The surf and skate industry’s main data firm is joining forces with a data company that provides a…

News August 18, 2025
Journeys during back-to-school shopping season 2025.

The Retail Winners During a Back-to-School Shopping Trip

We visited a busy shopping center to observe retailers that were resonating with kids and teens, and those…

Executive Edition August 13, 2025
Pura Vida CEO Ryan Heuser

Pura Vida CEO Ryan Heuser Shares Go-Forward Strategy Under New Owner

The co-founder of Paul Frank has joined Pura Vida Bracelets and has plans to improve the brand's marketing,…

News August 12, 2025
Creatures of Leisure_Tail

The Leisure Collective Moves U.S. Distribution to Manhattan Beachwear

The CEO of The Leisure Collective, home to Creatures of Leisure, OTIS Eyewear, and other brands, explains the…

News August 8, 2025
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Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales

Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that…

News August 6, 2025
Brooke Farris is the new Chief Marketing Officer of the World Surf League.

Brooke Farris Named WSL Chief Marketing Officer and President of North America

The former Rip Curl CEO returns to the WSL and will move to the United States to oversee…

News August 6, 2025
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Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand

After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer…

News August 4, 2025
Vans, Timberland, The North Face

The North Face, Timberland Drive Results at VF Corp, Vans’ Struggles Continue

CEO Bracken Darrell shared what’s fueling VF's turnaround efforts, detailed how TNF plans to double its apparel revenue,…

Executive Edition July 30, 2025
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Outerknown and Firewire CEO Dylan Slater on New Headquarters, Wholesale Growth, and Current Consumer Sentiment

In an interview with SESO, Slater discusses the strategic decision to consolidate Outerknown, Firewire, and Slater Designs operations…

Executive Edition July 29, 2025
Hoka

HOKA and UGG Outperform Q1 Expectations

Overall wholesale channel sales increased 27% to $652 million, while direct-to-consumer sales remained relatively flat with a modest…

News July 28, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series