Latest In: Surf

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How Affiliate Marketing Can Shape Your Future in Outdoor and Surf Retail

In this presentation, we will explore affiliate marketing and why it’s a strong strategy for brands looking for…

Resource March 7, 2025
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New KMD Brands CEO to Join Company in March

Outgoing Group CEO Michael Daly, who worked for Rip Curl for more than 20 years before rising to…

News March 5, 2025
Bogg Founder Kim Vaccarella

Bogg Bag Expanding Wholesale, DTC After Doubling Sales

Often drawing comparisons to Crocs footwear, Bogg’s colorful, plastic beach bags reported more than $100 million in revenue…

Executive Edition March 5, 2025
On's store in Milan. Photo by Joe Clark, courtesy of On Holding.

On Holding Reports 2024 Growth in all Categories, Channels, Regions

The Swiss brand plans to boost its apparel business and brand awareness through a growing retail footprint and…

Executive Edition March 4, 2025
Outerknown collection for surf shops at Surf Expo.

Outerknown Targets Surf Specialty with New Wholesale Plan

Outerknown is revamping its wholesale strategy to focus on the surf channel as it looks to take advantage…

News March 4, 2025
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New RVCA Team Includes Many Surf Industry Veterans

President Mark Tinkess shares who is leading the key functions, the evolved strategy, and more.

News February 20, 2025
ORCA drinkware and soft coolers at Outdoor Retailer 2023

Cooler and Drinkware Maker ORCA Ceases Operations

"This was a difficult decision made after extensive deliberation and careful consideration," says an email from parent company…

News February 19, 2025
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Reef Bucks Market Trends With Three Years of Double-Digit Growth

CEO Gregg Ribatt and President Mike Jensen tell SESO what is working for Reef as the company prepares…

News February 18, 2025
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Liberated Bankruptcy Media Storm Hits Industry Hard

A dizzying number of news outlets, including online, print, radio, and television, picked up the story. The fallout…

News February 13, 2025
Jen Rainnie of Malvados, Dylan Lynch of Kluane Mountaineering, and Erik Anderson of Kanuk Board Co.

Canadian Brands and Retailers Reeling from Tariff Threat

Business leaders in Canada are using the 30-day pause on merchandise tariffs to grow their domestic suppliers, work…

News February 10, 2025
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Billabong Leadership Update Under New Licensee O5 Apparel

SESO checked in with Ryan Mangan, O5 Apparel senior vice president of action sports, about the addition of…

News February 7, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series