The store on the ground floor of Outdoor Research’s corporate headquarters has been completely reimagined and renovated.
Kate Robertson
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Cotopaxi Names Lindsay Shumlas CEO
Cotopaxi is shaking up its leadership team, promoting Lindsay Shumlas to CEO and appointing board member Wendy Yang to executive chairwoman of the Salt Lake City-based outdoor brand. Former CEO Damien Huang, who replaced Founder Davis Smith in May 2022, departed Salt...
The North Face to Launch Skims by Kim Kardashian Collab this Month
If you thought we'd moved past the neutral color era in the outdoor industry, think again: The North Face is launching a collaboration with Skims, and the entire line is in rich chocolate browns, peaches, and of course, black. Launching online at Skims.com on Dec. 10,...
Merrell to Expand to Lifestyle with New CPO Noreen Naroo-Pucci
Noreen Naroo-Pucci, Merrell's new chief product officer, will expand the hiking and footwear brand's lifestyle offerings. "Merrell's strategic move into the lifestyle segment caters to the growing demand for versatile footwear that seamlessly transitions from outdoor...
Ski Lifestyle Brand Yardsale Makes Innovation Look Easy
Cristina Ashbaugh wishes she could put a warning sign on her company’s website to alert visitors that its products aren’t for hardcore skiers. “And that's not because it's a product problem,” said the co-founder of Yardsale, which launched in November 2023 with...
Fewer Shoppers, More In-Person Shopping on Thanksgiving Weekend
There were fewer shoppers overall than last year through the five-day period from Thanksgiving to Cyber Monday, boosted with more in-person shopping, according to data shared by the National Retail Federation (NRF) and research firm Prosper Insights & Analytics on...
Opinion: Specialty Outdoor’s 2025 Barometer
One of my earliest backcountry trips taught me that in the outdoors, it’s the subtle signs that matter most. I had just graduated from my “backpacking in jeans” phase when I joined a 10-day trek in Wyoming’s Absaroka Range – and saw that lesson in action. The...
Canadian Ski Brand G3 is Making a Comeback
Sports and outdoor equipment distributor Canadawide Sports acquired Vancouver-based G3 Genuine Guide Gear (G3) earlier this month with plans to revitalize the backcountry skiiing and snowboarding brand after it hit financial challenges earlier this year. Founded more...
House of Sport Key to Dick’s Sporting Goods’ Success in Third Quarter
Dick’s Sporting Goods will expand its House of Sport concept to 75 to 100 locations by 2027, according to CFO Navdeep Gupta on the company’s third-quarter earnings call.
VF-Owned Dickies Moving to California After 102 Years in Texas
VF Corp., which was downgraded by S&P Global earlier this month, will also shutter a Virginia distribution center in the coming months, impacting 242 employees.
Outdoor Industry Economic Contribution Grows to $1.2 Trillion in 2023
The growth of the outdoor industry's economic contribution outpaced the rate of growth of the U.S. economy in 2023, growing to $1.2 trillion in 2023, according to the latest data collected by the Bureau of Economic Analysis (BEA), which released its report on...
Former Billabong Heavy Hitter Steph Hendrickson Joins It’s Now Cool Swimwear Brand
Hendrickson’s experience will be key to the brand’s next phase of growth, It’s Now Cool said. It’s a big hiring coup for the brand.
