Scholarship program to provide support to further young surfers’ educations.
Magda Hernandez
Magda Hernandez's Latest Posts
TREW x Gone Boarding Collaborate on Student-Designed Product Collection
The student-designed product capsule includes a hoodie and t-shirt, launching May 9.
Mammoth Mountain Community Foundation Raises $2.2M to Support the Eastern Sierra
MMCF Co-founder Rusty Gregory honored for lifetime contributions to the Mammoth Community.
Mammoth Mountain Community Foundation Raises $2.2M to Support the Eastern Sierra
(This story was updated 8/29/2023.) This year’s Mammoth Invitational, culminating in a gala attended by over 500 people, raised $2.2 million for the Mammoth Mountain Community Foundation (MMCF) which provides financial aid to support academics and athletics for school...
The North Face Launches Brand’s First Ever Women’s Himalayan Suit
Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue. The original Himalayan Suit was designed to protect high-altitude climbers on expeditions to the world’s...
Norrøna Introduces New U.S. Sales Lead
Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has hired Andrea “Andi” Malboeuf as the new U.S. sales manager to support the impressive growth of Norrøna’s business in the United States. Andi comes from QuietKat, an e-bike...
HOKA x Cotopaxi Launch Second Collaboration in Partnership with True Colors United
Performance footwear and apparel brand HOKA®, a division of Deckers Brands (NYSE: DECK), and mission-driven adventure brand Cotopaxi®, have teamed up for a second time to launch a limited-edition colorful collaboration to encourage exploration in the great outdoors....
Ignik Grows Product Line With Launch of 20 Pound Propane Tank Accessories
Ignik, a Bainbridge Island-based brand committed to helping people get outside earlier and remain outside longer, announces an expansion to its product line with new offerings in propane tank accessories. The 20LB Tank Case/Seat and 20LB Tank Tote are built to make...
LâMO Launches New Kids Styles and Colorways for Spring and Summer
The brand added a new Mickey style and additional bright colorways.
LâMO Launches New Kids Styles and Colorways for Spring and Summer
Today, Southern California footwear brand, LâMO, has announced they are expanding their lineup of kids’ shoes with their latest addition, the Mickey, and added colorway options to some familiar favorites, just in time for the sunny days ahead. The Mickey is as cute as...
Mammoth Mountain Hosts Boarding for Breast Cancer’s Final ‘Love Your Peaks’ Event
Mammoth Mountain raises funds and awareness for Boarding for Breast Cancer’s year-round programs on Cinco de Mayo weekend.
Outdoor Industry Association Unveils Education Lineup for Outdoor Retailer Summer 2023
A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced that it will present an inspiring lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in...
