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Updated: Supreme Court Tariffs Ruling — Surf, Outdoor Companies Await Certainty
Brands and retailers are in wait-and-see mode after a Supreme Court ruling struck down some of the Trump…
News February 20, 2026
Rhythm Doubles Down on Men’s and Women’s as it Logs Another Year of 30%-plus Growth
Rhythm Global GM Josh Barrett shares why the brand doubled its footprint at Surf Expo, why it's reducing…
Executive Edition February 19, 2026
YETI Focused on International Growth as U.S. Revenue Declines in 2025
Q4 was the company’s best quarter of the year, according to CEO Matt Reintjes, despite wholesale caution and…
News February 19, 2026
REI Co-op Adds Board Members and Shares Union Talk Update
REI members elected former Patagonia CEO Rose Marcario and National Park Service Director Chuck Sams to the board.
News February 18, 2026
Marketing Expert Gary Vaynerchuk on AI, Live Shopping, and Viral Content
VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, why "Don Draper" marketing is dead, and how AI…
Executive Edition February 18, 2026
Revolutionizing Outdoor Retailer: How OR Is Evolving to Meet the Needs of Exhibitors and Retailers
OR Marketing Manager Joe Wilkinson shares details about the new Wild Reach content creator initiative and the show’s…
News February 17, 2026
Surf Expo Taps Matt Yates for New Sponsorship and Sales Role
The new role is designed to expand opportunities for show exhibitors and other companies across the coastal lifestyle,…
News February 13, 2026
Chubbies Expands into Women’s Swim with Cheekies
One of the top-performing men's swim brands over the past several years is moving into women's swim, and…
News February 13, 2026
Birkenstock Shares Wholesale Growth Plans as Q1 Revenue Jumps 18%
In-person shopping drove B2B sales growth to outpace DTC in the first quarter ended Dec. 31.
News February 12, 2026
