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Sole Technology expands into Mainland China

Press Release:   SOLE TECHNOLOGY EMBARKS ON EXPANSION INTO MAINLAND CHINA AND MACAU   Brands Etnies, Emerica and Altamont Will Now Be Available Exclusively at I.T Limited Double-Park Retail Locations…

News May 13, 2013
Noll Surfboards collaborates with Billabong

Noll Surfboards collaborates with Billabong

Press Release:   IRVINE, CALIFORNIA -- (March 6, 2012) -- Noll Surfboards, the surf brand founded on epic big-wave pioneering and transoceanic aloha, today announced an exclusive collaboration with Billabong…

News May 13, 2013

NRF: February retail saels rise 8.6% year-over-year

Press Release:   WASHINGTON, March 13, 2012 – With a spring in their step, retailers marked 20 consecutive months of sustained year-over-year retail sales growth in February as unseasonably warm…

News May 13, 2013
ThirtyTwo Director on next-season strategies

ThirtyTwo Director on next-season strategies

We talk to Brian Cook about ThirtyTwo’s growth figures for last season, what’s new with outerwear and boots, and how orders are coming in for the upcoming season.

News May 13, 2013

A monthly breakdown of European retail sales for major markets

Today, we examine 2008 monthly retail sales in major European markets to get a sense of how important countries to the action sports industry are faring. All the data comes…

Executive Edition May 13, 2013

B4BC partners with Spyder Surf Shops

Press Release:   Redondo Beach, Calif. (March 21, 2012) – B4BC (Boarding for Breast Cancer) has partnered with Hermosa Beach-based surf company Spyder Surf Shops for the Fifth Annual Surf…

News May 13, 2013
Holiday core store tour: from Solana Beach to Costa Mesa

Holiday core store tour: from Solana Beach to Costa Mesa

I decided to take an extended shop tour on Saturday and Sunday to see what was happening in core stores and some mall stores in Southern California in the all-important…

Executive Edition May 13, 2013
SURFING Magazine Swimsuit issue on sale April 3rd

SURFING Magazine Swimsuit issue on sale April 3rd

Press Release:   PRETTY GIRLS MAKE WAVES   SAN CLEMENTE, Calif., March 30, 2012 – The month of April has April Fool’s and Earth Days. It also has Palm and…

News May 13, 2013
Tourism tally: Hawaii expects a flat 2009, after a down 2008

Tourism tally: Hawaii expects a flat 2009, after a down 2008

I wanted to take a new look at how tourism traffic is flowing and projections for 2009, especially in Hawaii, which is such a key state for industry brands and…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series