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Reef launches Miss Reef app
Press Release:  (Carlsbad, CA) April 4th - 2012 – Reef is proud to release the first ever Miss Reef Calendar App over two decades after the first Miss Reef…
News May 13, 2013Industry brands are shifting how much – and where – they spend on marketing
Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the ways - and places - that they're spending money to build that…
Executive Edition May 13, 2013
Brixton names new PR Manager
Press Releases:  ADRIANA MATTHEWS NAMED BRIXTON’S PUBLIC RELATIONS MANAGER  Oceanside, CA (April 10, 2012) – The Brixton crew is excited to announce the hiring of Adriana Matthews as…
News May 13, 2013
Designers discuss fashion, pricing and creativity during a recession
With consumers spending less and on the hunt for bargains, it made me wonder how those pressures are impacting design and fashion in the industry. I asked more than a…
Executive Edition May 13, 2013
Koston, Malto, Berra join Beasley on Skullcandy skate team
Press Release: Â Skullcandy Announces Revamped Skate Team Â
News May 13, 2013
Active stores still open
Seven stores whose leases Active Ride Shop recently said it planned to reject in bankruptcy court were still open as of Monday. "Twenty-one Active retail stores are open for business…
Executive Edition May 13, 2013IASC adds two speakers to Skateboarding Summit
Press Release: Â Brandee Barker, Consultant/First Communications Executive at Facebook and Peter Phillips, PhD Labor Economist Â
News May 13, 2013
Core careers: Robert Schmidt, CEO, Katin
Today, we hear from Robert Schmidt, the CEO of Katin. Katin has been around since 1959 and has a store in Huntington Beach. The brand began making a fresh push…
Executive Edition May 13, 2013
Registration now open for Rip Curl GromSearch
Press Release:  2012 Rip Curl GromSearch Series presented by H2O Overdrive: Registration Now Open  Costa Mesa, CA (April 23, 2012): In what's been legitimized as the crystal ball…
News May 13, 2013
