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The Brands AI Will Recommend Are the Ones With Clean Data — Is Yours Ready?

The Brands AI Will Recommend Are the Ones With Clean Data — Is Yours Ready?

The next time a shopper asks an AI agent to find the perfect wetsuit for a cold-water surf trip or the best pack for trail running, your brand either shows…

News May 28, 2026
Outdoor Retailer Industry Day Tackles Key Issues at Minneapolis Show in August 

Outdoor Retailer Industry Day Tackles Key Issues at Minneapolis Show in August 

Outdoor Retailer has unveiled the Industry Day program for its August 2026 show in Minneapolis, building an afternoon agenda around some of the most debated questions in the outdoor business,…

News May 27, 2026
Rip Curl, Oboz Parent KMD Brands Begins Strategic Review After Recapitalization

Rip Curl, Oboz Parent KMD Brands Begins Strategic Review After Recapitalization

Eoin Comerford, founder of Outside Consulting and former CEO of Moosejaw, provided some context to SESO on why he thinks KMD Brands is launching this review now.

News May 27, 2026
Dick’s Sporting Goods Reports Q1 Growth, Details Foot Locker ‘Fast Break’ Progress 

Dick’s Sporting Goods Reports Q1 Growth, Details Foot Locker ‘Fast Break’ Progress 

Foot Locker reported positive comp sales for the first time since Q4 of 2024. Dick’s execs explained how they’re taking a low-capital approach to transforming the company as it builds…

News May 27, 2026
Tilly’s Turnaround: Inside the Overhaul Driving Its Recovery

Tilly’s Turnaround: Inside the Overhaul Driving Its Recovery

After years of declining sales and mounting losses, Tilly's appears to be engineering a turnaround, built on cleaner inventory, smarter buying and a marketing operation that finally matches the brand's…

Executive Edition May 26, 2026
Grassroots Outdoor Alliance Announces 2026 Specialty Awards Nominees

Grassroots Outdoor Alliance Announces 2026 Specialty Awards Nominees

The national specialty outdoor retail organization named nominees across retailer, vendor and sales rep categories, with the awards ceremony scheduled for June 8.

News May 21, 2026
HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More

HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More

We spoke with Hawaiian Island Creations CEO Leigh Tonai about consolidation in surf retail, the brands that matter most to HIC and whether the company sees an opportunity to expand…

Executive Edition May 21, 2026
SESO Webinar Alert: Protecting Brand Identity and Trust in the Age of AI

SESO Webinar Alert: Protecting Brand Identity and Trust in the Age of AI

In this upcoming live webinar, industry experts from Roark, Unlisted, and Skullcandy will discuss how to protect brand value, stay visible, and build trust in the quickly evolving AI landscape.

News May 21, 2026
Authentic Brands Group Elevates Matt Maddox to CEO as IPO Plans Solidify

Authentic Brands Group Elevates Matt Maddox to CEO as IPO Plans Solidify

Matt Maddox will lead day-to-day operations at Authentic Brands Group while founder Jamie Salter shifts to executive chairman, a move that aligns with the company’s expected public-market push and continued…

News May 20, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series