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REI Chief Merchant Kristin Shane on AI and Peak 28

REI Chief Merchant Kristin Shane on AI and Peak 28

Shane, who joined REI in March 2025, discusses how the retailer is rolling out AI across its workforce, competing with vendors like Patagonia and how the company’s new strategy is…

News March 2, 2026
Etnies, éS, and Emerica Closed E-Commerce Sites for Skate Shop Day

Etnies, éS, and Emerica Closed E-Commerce Sites for Skate Shop Day

The initiative redirected online shoppers to independent skate retailers instead, while the brands’ team riders, distributors, sales representatives, and staff visited local shops in person across multiple time zones.

News February 27, 2026
How Brick-and-Mortar Stores Can Win in a Marketplace World: Watch the Replay

How Brick-and-Mortar Stores Can Win in a Marketplace World: Watch the Replay

Lightspeed's Roslyn Gombe and Ryan Baillie share data-backed strategies to help independent retailers drive foot traffic, build loyalty and compete with online marketplaces.

News February 27, 2026
Outdoor Retailer Expands “Gear of Tomorrow” with University Partners

Outdoor Retailer Expands “Gear of Tomorrow” with University Partners

Outdoor Retailer is partnering with two universities for its August 2026 show in Minneapolis, embedding wearable tech research and Gen Z business insight into the show floor.

News February 26, 2026
Saucony and Merrell Eye Lifestyle Growth After 2025 Rebound

Saucony and Merrell Eye Lifestyle Growth After 2025 Rebound

Wolverine Worldwide CEO Chris Hufnagel shared details about the company’s turnaround, wholesale and U.S. plans and forecast for 2026.

News February 26, 2026
Rhythm Announces Key Sales Leadership Changes

Rhythm Announces Key Sales Leadership Changes

One of the hottest brands in the surf market has named new sales leaders to chart the next chapter of the men's and women's brand.

News February 26, 2026
Tom Ruiz to Exit Seager This Week

Tom Ruiz to Exit Seager This Week

The well-known industry sales leader and general manager is departing Seager, the up-and-coming Western surf brand. He shares with SESO what’s next.  

News February 25, 2026
Eagle Creek CEO: Small Businesses Need Tariff Refunds Now

Eagle Creek CEO: Small Businesses Need Tariff Refunds Now

Travis Campbell details how tariffs have forced the company to reduce its workforce, cut spending and why quick refunds are critical for small business survival.

News February 25, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series