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REI Co-op Adds Board Members and Shares Union Talk Update
REI members elected former Patagonia CEO Rose Marcario and National Park Service Director Chuck Sams to the board.
News February 18, 2026Marketing Expert Gary Vaynerchuk on AI, Live Shopping, and Viral Content
VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, why "Don Draper" marketing is dead, and how AI will reshape the influencer economy at the NRF Big Show.
Executive Edition February 18, 2026Revolutionizing Outdoor Retailer: How OR Is Evolving to Meet the Needs of Exhibitors and Retailers
OR Marketing Manager Joe Wilkinson shares details about the new Wild Reach content creator initiative and the show’s goals for the hosted buyer program.
News February 17, 2026Surf Expo Taps Matt Yates for New Sponsorship and Sales Role
The new role is designed to expand opportunities for show exhibitors and other companies across the coastal lifestyle, surf, gift, and active outdoor space.
News February 13, 2026Chubbies Expands into Women’s Swim with Cheekies
One of the top-performing men's swim brands over the past several years is moving into women's swim, and Dick's Sporting Goods is the initial wholesale partner for the launch.
News February 13, 2026Birkenstock Shares Wholesale Growth Plans as Q1 Revenue Jumps 18%
In-person shopping drove B2B sales growth to outpace DTC in the first quarter ended Dec. 31.
News February 12, 2026‘Worst Season in Decades’: Western Snow Retailers on This Year’s Drought
Snow is at historic lows in Colorado, Utah, Washington and beyond. Specialty retailers share what they’d like to see change with the "broken" pre-book model as climate change shortens winters.
News February 11, 2026Companies Launch Myriad AI Products for Retailers and Brands at NRF 2026
From the warehouse floor to the retail floor, from merchandising to supply chain, we have a sampling of some of the AI retail-related products that companies debuted on the show…
News February 10, 2026

















