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Growing Outdoor Participation Will Take Creative, Customized Approaches, Say Experts at Outdoor Retailer Summer

Growing Outdoor Participation Will Take Creative, Customized Approaches, Say Experts at Outdoor Retailer Summer

Total participation in outdoor recreation is higher than ever, but who is getting outdoors, how often, and what’s motivating them is evolving, challenging stereotypes and creating new opportunities for brands…

News June 24, 2024
Patagonia Announces First-of-its-Kind Wetsuit Recycling Program

Patagonia Announces First-of-its-Kind Wetsuit Recycling Program

Patagonia and Bolder Industries are transforming old natural rubber wetsuits into material used in new wetsuit construction. 

News June 24, 2024
Rip Curl Exec Diem Culley Named COO of Outerknown, Firewire, and Slater Designs

Rip Curl Exec Diem Culley Named COO of Outerknown, Firewire, and Slater Designs

In his new expanded role as CEO of Outerknown, Firewire Surfboards and Slater Designs, Dylan Slater just made a significant hire that underscores the ambitions of the newly merged company.

News June 20, 2024
Outdoor Retailer Innovation Award Winners Named

Outdoor Retailer Innovation Award Winners Named

Outdoor Retailer announced the winners of the coveted Outdoor Retailer Innovation Awards Tuesday at Outdoor Retailer Summer in Salt Lake City. An independent panel of judges evaluated 137 total entries…

News June 19, 2024
Report and Photos from Outdoor Retailer Summer

Report and Photos from Outdoor Retailer Summer

Editor’s note: This story has been updated with additional photos in our slide show and more retailer quotes. Outdoor Retailer and Outdoor Design + Innovation got underway Monday in Salt…

News June 18, 2024
OIA: Outdoor Participation Soars to Record High

OIA: Outdoor Participation Soars to Record High

Press Release: BOULDER, COLO [June 18, 2024] – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA), the longtime authority on outdoor participation research and data, released findings from their…

News June 18, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series