Latest In: Wolverine Worldwide

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Merrell and Saucony Lead Broad-Based Q1 Turnaround for Wolverine Worldwide

Wolverine Worldwide beat first-quarter expectations on all key metrics, with Saucony posting a record quarter and Merrell extending…

News May 15, 2026
Richard McLeod Merrell It Starts Outside

How Merrell CMO Richard McLeod is Taking Aim at the Lifestyle Market

Michigan-based Merrell had a terrific year. Now, the company plans to build momentum by showing up differently in…

News March 30, 2026
Merrell It Starts Outside

Merrell Simplifies Going Outdoors with “It Starts Outside” Brand Platform

Merrell's first global brand platform shows the outdoors as accessible to all in campaign launched under CMO Richard…

News March 2, 2026
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Saucony and Merrell Eye Lifestyle Growth After 2025 Rebound

Wolverine Worldwide CEO Chris Hufnagel shared details about the company’s turnaround, wholesale and U.S. plans and forecast for…

News February 26, 2026
Saucony Gore-Tex shoe

Saucony Revenue Up 27%, Merrell Up 5% as Turnaround Efforts Continue

Several brands under the Wolverine Worldwide portfolio exceeded expectations in the third quarter, while Chaco and Sweaty Betty…

News November 5, 2025
Yeti and Merrell - Adobe

Wolverine Outperforms in Q2, While Yeti Posts Revenue Decline

Wolverine Worldwide posted strong revenue growth thanks to significant increases at Saucony and Merrell, while Yeti reported a…

News August 8, 2025
Saucony Gore-Tex shoe

Saucony, Merrell Drive Revenue Growth at Wolverine Worldwide 

Merrell and Saucony were the standouts among the Wolverine brands. However, like other publicly traded companies, Wolverine withdrew…

News May 8, 2025
Merrell CMO Richard McLeod

Merrell Appoints New Chief Marketing Officer

The new CMO previously worked for Champion and Canada Goose.

News February 11, 2025
BornieDelPriore headshot 1

Keds Announces New Global Brand President

Bornie Del Priore has more than two decades of global footwear industry experience.

Press Releases May 21, 2020
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series