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Yeti Execs Comment on Mystery Ranch Acquisition and Plans

Yeti executives had a lot to say about the recent acquisition of backpack brand Mystery Ranch, including moves…

News February 15, 2024
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Positioning Your Brand for Success in 2024: Opinion

With 2023 safely in the rear view mirror, now is the time for outdoor companies to take a…

News February 12, 2024

Prana Records 21% Revenue Drop in 2023

Active lifestyle brand Prana’s 2023 revenue dropped 21% to $113.6 million as parent company Columbia Sportswear works to…

News February 9, 2024
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VF Reports ‘Disappointing’ Quarter; Strategic Review of Portfolio Underway

VF Corp CEO Bracken Darrell announced a strategic review of VF’s brand portfolio as the next step in…

News February 7, 2024
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Sorel 2024 Revenue Expected to Fall Double Digits

Industry footwear brand Sorel, owned by Columbia Sportswear, is experiencing weak sell through this season, which is weighing…

News February 6, 2024
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Alterra to Acquire Popular Arapahoe Basin Ski Area in Colorado

Alterra Mountain Company announced Monday that it has entered into an agreement to purchase Arapahoe Basin in Colorado…

News February 5, 2024
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Columbia Brand Aims to Grow by Targeting Younger Consumers

Columbia Sportswear’s Columbia brand posted sales of $885.7 million for the quarter ended Dec. 31, down 8% in…

News February 5, 2024
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Deckers CEO to Retire; Momentum Continues for Ugg, Hoka

Long-time Deckers Brands President and CEO Dave Powers will retire in August, leaving the company with two core…

News February 2, 2024
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Columbia Sportswear Announces Layoffs Due to Market Challenges

After posting a sales decrease for the fourth quarter of 2023 and forecasting a revenue decline for 2024,…

News February 2, 2024
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Vista Outdoor Leaders Comment on Current State of Outdoor Market

The leader of Vista Outdoor’s outdoor products category noted ongoing challenges in the outdoor specialty retail space during…

News February 2, 2024
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Amer Sports Targets Up to $8.7B Valuation in IPO

Amer Sports, parent company of Arc’Teryx, Salomon, and Atomic, among other brands, said on Monday it is targeting…

News January 23, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series