Overlanding Participation Jumps to 12 Million Americans
A new industry report shows overlanding participation jumping 50% to 12 million Americans, with intermediate users driving gear…
News August 18, 2025
Latest In: Outdoor
Helen of Troy Names Former Nike Exec Scott Uzzell CEO
The parent company of Hydro Flask, Osprey, and other brands brings in new leadership as it looks to…
News August 14, 2025
How the Western North Carolina Outdoor Industry is Recovering Nearly a Year Post-Helene
Outdoor businesses such as Second Gear, Pirani, Wrong Way River Lodge & Cabins, and Asheville Wellness Tours are…
News August 11, 2025
Wolverine Outperforms in Q2, While Yeti Posts Revenue Decline
Wolverine Worldwide posted strong revenue growth thanks to significant increases at Saucony and Merrell, while Yeti reported a…
News August 8, 2025
Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor…
News August 4, 2025
Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand
After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer…
News August 4, 2025
Black Diamond’s Turnaround Appears to Take Hold, But Company Cautious on Second Half
"We feel quite good about the strength of our relationships with key retailers, our growth at big accounts,…
Executive Edition August 1, 2025
Columbia CEO Comments on Challenges and Downsizing in U.S., International Growth, and Tariff Turmoil
“Unfortunately, clarity with respect to U.S. trade policy has not materialized,” CEO Tim Boyle said. “This uncertainty overhangs…
Executive Edition August 1, 2025
The North Face, Timberland Drive Results at VF Corp, Vans’ Struggles Continue
CEO Bracken Darrell shared what’s fueling VF's turnaround efforts, detailed how TNF plans to double its apparel revenue,…
Executive Edition July 30, 2025
Turtle Fur Appoints Marketing Exec Erika Canfield to CEO Role
Canfield will lead the Vermont-based brand as it expands beyond winter gear into year-round lifestyle and performance accessories.
News July 30, 2025
HOKA and UGG Outperform Q1 Expectations
Overall wholesale channel sales increased 27% to $652 million, while direct-to-consumer sales remained relatively flat with a modest…
News July 28, 2025
