Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary
Denny Bruce, a former Vans, Dickies, and Gozney executive with early ties to the brand, will take the…
News September 8, 2026
Latest In: Snow
The Ascent: Burton Chief Merchandising Officer Jennifer Valentine
Jennifer Valentine on career pivots, lessons from nearly two decades at Adidas, and why Burton's 50th anniversary is…
News September 3, 2026
Elevate Outdoor Collective Sells Madshus, Names Fredrik Kjellberg as Group CMO
Elevate Outdoor Collective is selling Madshus to ConsilTech under new ownership with deep ski industry roots, while promoting…
News August 6, 2026
Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called "Epic Experience," investing in food, private lessons,…
News July 15, 2026
Historic Western Drought Triggers 9-Million-Visit Slump for U.S. Ski Industry
Preliminary data from the National Ski Areas Association shows the 2025-26 ski season ranked 32nd out of 48…
News May 5, 2026
Wholesale Experts to Discuss Digital Transformation
This upcoming webinar session is all about tackling wholesale pain points. The panel will dig into practical ways…
News April 28, 2026
Vail Resorts: Skier Visits Decline 14.9% Due to Record Warmth, Low Snowfall
Skier visits to the Rockies declined 25% in what Vail Resorts CEO Rob Katz described as one of…
News April 23, 2026
Mervin Manufacturing Acquired; Q&A with CEO Anthony DeRocco
Mervin Manufacturing, the snow company behind Lib Tech and GNU, has been acquired by Eugene-based Spring Capital Group.…
News April 10, 2026
Burton CEO John Lacy to Exit
SESO has confirmed that John Lacy, who started at Burton answering customer service calls and rose to CEO…
News April 7, 2026
Talking Strategy with Whitespace CEO Sonny McCracken
The Whitespace CEO details the company’s revenue growth, push into apparel, the shift away from a Backcountry-exclusive model,…
Executive Edition March 30, 2026
Oakley Restructures Sales Force to Better Serve Surf, Snow and Golf Markets in Key States
Going forward, a portion of the Oakley rep force will be aligned to specific endemic channels, with surf,…
News March 10, 2026
