Latest In: Surf

Siblings Karly

Our Favorite Interviews and Stories of the Year

We wrote a lot of stories and interviewed a lot of people in 2017. Here are our favorites.

News December 29, 2017
Photo courtesy of Hurley - Photo courtesy of Hurley

How Hurley Marketed John John's Win

Hurley's Evan Slater fills us in on how Hurley approached John John Florence's second world surfing title

News December 23, 2017
RVCA Founder Pat Tenore

RVCA Marketing Stands Out on North Shore

Of all the companies doing marketing on the North Shore in December, RVCA seemed to dominate the space…

News December 15, 2017
Each capsule is inspired by the distance surfers will travel to pursue their passion - Photo courtesy of SOKFY

Brand Q&A with Sport of Kings Forever Young

We spoke with Ziggy Williams, Co-Founder and Design Director, about the brand and West Coast Board Riders

News December 13, 2017
The New Wave Beach Party in Waikiki - Photo courtesy of Billabong

Billabong Marketing Up a Storm for Pipe Masters

A talk with the Global Marketing VPs for Billabong Men's and Women's about the many marketing projects in…

News December 12, 2017
The view from one of the houses the Billabong Women's team was working in - they used the space for live video sessions

Photos from the North Shore and More

A few photos of who SES has seen during the past few days on the North Shore

News December 10, 2017
Jeremy Jones

Jeremy Jones Premieres “Life of Glide” in Newport Beach

Photos from the premiere hosted by O'Neill and Surfside Sports

News December 1, 2017
One of several new events is the Duct Tape Festival - the shapers participating are crossed out on the flyer to keep the names a mystery until closer to the event

Vans Beefs Up Marketing for Triple Crown of Surfing

We talk with Vans Surf Senior Marketing Manager Scott Sisamis about the new additions to the Triple Crown…

News November 29, 2017
Billabong Adventure Division - Photo courtesy of Billabong

Billabong Ramps Up Adventure Division to Compete with Outdoor

Billabong President Shannan North on the need for the industry to fight for marketshare in technical and functional…

News November 28, 2017
Chief Commercial Officer Dan McNamara

Mervin Manufacturing Making Moves

While Mervin has a lot happening in its core snow business, two of the company's most newsy developments…

Executive Edition November 13, 2017
The O'Neill Women's Team: Tina Gutierrez

O'Neill Women's on the Rise

We sat down with Rachael Hill, O’Neill Men’s and Women’s Creative Director, to talk about what’s new with…

Executive Edition November 8, 2017
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series