Lessons From the Outside: Z Supply’s Mandy Fry and Sun Day Red’s Brad Blankinship
The presidents of Z Supply and Sun Day Red highlighted what they learned in fashion and golf that…
Executive Edition October 17, 2025
Latest In: Surf
The Impact of Tariffs on Outdoor and Surf: SESO Survey Results
SESO readers shared where they’re making cuts, the scope of price increases, their hiring outlook and other details…
Executive Edition October 15, 2025
Birkenstock Deep Dive: Brand Outlines Ambitious Growth Playbook
Outdoor and surf retailers raved to SESO about how Birkenstock performs. But can the brand continue to keep…
Executive Edition October 8, 2025
SIMA Super Summit to Address Industry Disruption, Growth Opportunities
SIMA Executive Director Vipe Desai talks about the summit's goals, the target audience, the extensive networking opportunities and…
News October 7, 2025
Brixton Details New Spring Strategy, Hybrid Apparel Integration
The Brixton team outlines a new spring/summer approach, three major beer collaborations, and operational changes following deeper integration…
Executive Edition October 6, 2025
Bass Pro Shops Acquires Hobie, Returns Production to Missouri
Hobie's production will shift from Mexico to Lebanon, Missouri, near Bass Pro Shops' Springfield headquarters in the Ozarks.
News October 1, 2025
SESO Launches Confidential Survey on Q4 and 2026
Your insights matter more than ever. We're particularly interested in understanding how tariff changes are influencing your business…
News September 29, 2025
Hi-Tech Owner Kim Ball’s Long Quest to Make Surfing an Official Hawaii High School Sport Pays Off
Ball has worked on elevating surfing as a statewide competitive sport for high school students for 29 years…
News September 24, 2025
Steko Gets Loud at Surf Expo
“We're not anti-industry we're just saying, ‘Hey we're going against the grain, we're going to poke a little…
News September 24, 2025
Tenōre Celebrates Waikiki Flagship Grand Opening
The 12,000 square-foot, two-story space in the Waikiki Shopping Plaza will be a store and cultural hub, echoing…
News September 23, 2025
Revamped Sisstr Makes Big Push for Summer ’26
Sisstr held a party for retail accounts, athletes and friends of brand to celebrate the new direction at…
News September 23, 2025
