Latest In: Surf

CatalystBrands_MichaelFernandez

Michael Fernandez Exits The Levy Group for Catalyst Brands

Fernandez, who oversaw the Volcom, Roxy, and Dakine licenses, among others, has been named chief wholesale and business…

News September 18, 2025
MauiNix_GeorgeKaramitos

Maui Nix Owner on the State of Middle Class Shoppers, the Brand Landscape, and More

From struggling middle-class consumers to evolving brand dynamics, George Karamitos, owner of five Maui Nix stores in Florida,…

Executive Edition September 18, 2025
SESO RSM webinar

Coming Up Next Week: RSM and SESO Host Webinar on New Federal Tax Law

Join RSM and Shop Eat Surf Outdoor for The One Big, Beautiful Bill Act and the Active Lifestyle…

News September 18, 2025
Bracken Darrell VFCorp resized

VF CEO Explains Dickies Sale, Elaborates on Vans, North Face Strategies

VF executives shared why they decided to sell Dickies — despite recently relocating the brand from Texas to…

Executive Edition September 17, 2025
Dickies

VF Corp. Sells Dickies to Bluestar Alliance for $600 Million

VF Corp. will put the funds toward its significant debt burden while Hurley owner Bluestar will aim to…

News September 15, 2025
Cory Higgins of Jetty; Dale Rhodes and Mac Beu of Katin; Matt Keenan of BN3TH; Rusty Meador and Tyler Nelson of Beach & Barn. Photos by SESO.

Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More

With so much uncertainty in the market right now, we asked several brand executives about sales trends at…

Executive Edition September 11, 2025
Brent Scrimshaw Ashley Reade Rip Curl KMD

KMD Brands Unveils Restructuring Strategy for Growth at Investor Day

The parent company of Rip Curl, Oboz, and Kathmandu shared a comprehensive turnaround plan including leadership changes, store…

Executive Edition September 8, 2025
Ron Jon Surf Shop

Ron Jon Surf Shop Founder Ron DiMenna Dies at Age 88

The Ron Jon family is mourning DiMenna, who founded Ron Jon in 1959 on the New Jersey Shore…

News September 8, 2025
Zumiez Irvine Spectrum

Zumiez Beats Q2 Expectations on Strong North American Sales

CEO Rick Brooks shared more about the company's back-to-school results, plans to reduce the impact of tariffs, and…

Executive Edition September 5, 2025
Tilly's store

Tillys Reports Profit, Welcomes New CEO Nate Smith

The retailer is stabilizing operations through a good back-to-school season, cost cutting, and lower inventory.

Executive Edition September 4, 2025
Surf Shop Sign

Surf Shops Share Summer Sales Trends, Brands That Are Working, and More

SESO spoke with seven key surf accounts, including Aqua East, Surfside Sports, and Island Water Sports, to see…

Executive Edition September 4, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series