Industry brands are shifting how much – and where – they spend on marketing
Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the…
Executive Edition May 13, 2013Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the…
Executive Edition May 13, 2013I recently heard from Jamal Abdelmuti, one of the co-owners of Jack's Surfboards, that the Jack's partners decided…
News May 13, 2013Updated 11:05 a.m.: Ryan Sheckler's new clothing line for JCPenney is not related to his sponsorship with Etnies.…
News May 13, 2013From SIMA: SIMA ANNOUNCES NEWLY ELECTED 2009 SIMA OFFICERS, BOARD OF DIRECTORS, AND APPOINTED ADVISORY BOARD MEMBERS- Doug…
News May 13, 2013In honor of Mother's Day, here are photos of three industry CEOs and their mothers, who obviously did…
News May 13, 2013Quiksilver reports second quarter earnings later today and will likely provide an update on its efforts to improve…
News May 13, 2013Roger and Bob show us a prototype of a new store opening in Laguna Beach in July, talk…
Executive Edition May 13, 2013Vans was the star of VF Corp.'s earnings conference call this afternoon, with executives citing the brand's 14…
News May 13, 2013Swell.com launched a new site for core surf shops this week called Coreshopsdirect.com. The site is a directory…
News May 13, 2013I spoke this afternoon with San Diego Police Lt. Kevin Rooney to get a better understanding of how…
News May 13, 2013The SIMA Image Award ceremony just ended. Here are the winners. Click here to read the brands nominated…
News May 13, 2013