Latest In: Surf

Industry brands are shifting how much – and where – they spend on marketing

Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the…

Executive Edition May 13, 2013
Jack's bought this building in San Clemente

Jack's delays San Clemente opening; eyes the South Bay

I recently heard from Jamal Abdelmuti, one of the co-owners of Jack's Surfboards, that the Jack's partners decided…

News May 13, 2013
Ryan Sheckler

More about action sports brands going to JCPenney

Updated 11:05 a.m.: Ryan Sheckler's new clothing line for JCPenney is not related to his sponsorship with Etnies.…

News May 13, 2013
Doug Palladini is the new SIMA president

Doug Palladini elected president of SIMA

From SIMA: SIMA ANNOUNCES NEWLY ELECTED 2009 SIMA OFFICERS, BOARD OF DIRECTORS, AND APPOINTED ADVISORY BOARD MEMBERS- Doug…

News May 13, 2013
Sole Technology CEO Pierre Andrí© Senizergues with his mother

Action sports CEOs and their mothers

In honor of Mother's Day, here are photos of three industry CEOs and their mothers, who obviously did…

News May 13, 2013
Quiksilver earnings and

Quiksilver earnings and conference call later today

Quiksilver reports second quarter earnings later today and will likely provide an update on its efforts to improve…

News May 13, 2013
Hurley CEO Roger Wyett and founder Bob Hurley

Bob Hurley and Roger Wyett on the remaking of Hurley

Roger and Bob show us a prototype of a new store opening in Laguna Beach in July, talk…

Executive Edition May 13, 2013
VF Corp. CEO Eric Wiseman

Vans star of VF earnings

Vans was the star of VF Corp.'s earnings conference call this afternoon, with executives citing the brand's 14…

News May 13, 2013
Swell.com CEO Stacy Clark

Swell CEO discusses launch of new site for core stores

Swell.com launched a new site for core surf shops this week called Coreshopsdirect.com. The site is a directory…

News May 13, 2013
Philong Huynh

Police provide more details about arrest of Williams' murder suspect

I spoke this afternoon with San Diego Police Lt. Kevin Rooney to get a better understanding of how…

News May 13, 2013
Scott Madison and Dean Bradley of Atwater

SIMA Image Award winners named

The SIMA Image Award ceremony just ended. Here are the winners. Click here to read the brands nominated…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series