Latest In: Surf

The big story for spring is the new Voyage leather sandal with Swellular Technology

Reef Trends for Spring ‘17

Reef will launch several new initiatives for Spring, including a new leather sandal push

News September 23, 2016
A revamped trunks program is RVCA's main story for Spring '17 - Photo courtesy of RVCA

RVCA Men's Trends for Spring '17

RVCA's Brian Cassaro and Eric Thomas share RVCA's big story for Spring '17 and what's working well for…

News August 31, 2016
Patagonia's stretch Hydro Planing boardshort

Patagonia Launches Fair Trade Boardshorts and Swimwear

Director of Surf Jason McCaffrey tells us about the process, what it means for factory workers, and how…

News August 29, 2016
Brixton's new All Terrain shorts

Brixton Trends for Spring '17

Brixton is launching new product categories for the upcoming spring season

News August 26, 2016
Photo courtesy of Quiksilver

Quiksilver Trends for Spring '17

Global Brand Manager Garry Wall fills us in on Quiksilver's strategies for the upcoming spring season

News August 22, 2016
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Surfing and Skateboarding Voted into 2020 Olympics

The sports will be included in the Tokyo games in a bid to appeal to the youth market

News August 3, 2016
Leigh Tonai of HIC

Photos from Vans US Open Dinner

Vans hosted a big dinner Thursday night in honor of the Vans US Open of Surfing for retailers,…

News July 29, 2016
A suit from the Roxy Pop Surf collection - Photo courtesy of Roxy

Spring ’17 Trends for Roxy

A look at some key collaborations, what's new with Roxy Pop Surf and the positive change happening in…

News July 20, 2016
Images from the Hang Ten collection La Jolla Group created for Urban Outfitters - Photos courtesy of La Jolla Group

La Jolla Group CEO on Hang Ten License

We ask Daniel Neukomm about the company's plans for the vintage brand

News June 28, 2016
The DC Surf Team: Bruce Irons

DC Shoes Leader on Big Surf Move

 We talked with Global Brand Lead Jeff Taylor about DC's plans for the surf category

Executive Edition June 16, 2016
Image courtesy of Surfline

Surfline and Trace Launching New Product for Surfers

The Surfline Scout Report will provide data such as waves per hour, average length of ride, paddle distance,…

News June 14, 2016
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series