Tavik expands into fashion forward women's apparel, launches unisex collection, updates branding
Tavik is unveiling several initiatives at Agenda including the launch of women’s apparel, an updated logo, a line…
Executive Edition July 7, 2014
Latest In: Surf
Bruce Beach, Luke Egan, Tom Ruiz detail strategy and positioning of new brand, Depactus
An interview with the Depactus partners about the brand's mission, where it will sit in the market, marketing…
Executive Edition July 6, 2014
Electric co-founder launches new surf adventure brand Depactus
Co-founders Bruce Beach and Luke Egan are set to launch Depactus at the Agenda Trade Show in Long…
News July 6, 2014
The new Rusty North America targets a younger, more progressive customer
The brand is undergoing a fundamental shift in positioning to better align with Rusty’s aesthetic globally. Rusty U.S.…
Executive Edition July 2, 2014
Lost to relaunch women's collection for Spring '15
Lost International CEO Joel Cooper provides some details about the new look and structure for the women's collection.
News July 1, 2014
Sport Chalet to be acquired
Industry customer Sport Chalet, with stores in the West, announces it is being bought by a sporting goods…
News June 30, 2014
Sanuk's new leadership team launches major product expansion
Sanuk is embarking on a major new phase of its development under parent company Deckers. President Jake Brandman…
Executive Edition June 27, 2014
Nike details Action Sports, Converse revenue for Fiscal 2014
Nike detailed Fiscal 2014 revenue for its Action Sports division, which now includes Hurley in its results, in…
Executive Edition June 26, 2014
Updated: GoPro makes its debut on NASDAQ
GoPro, one of the biggest success stories in action sports, debuted on the NASDAQ stock exchange today under…
News June 25, 2014
Quiksilver hires new product leader for Waterman Collection
Quiksilver hires a new product leader for the collection with a varied industry background. Growing the business in…
News June 23, 2014
O'Neill Asia Pacific GM on regional trends, retail plans, more
An interview with Michael Neil about O'Neill's first flagship store in Australia, O’Neill’s plans for retail in the…
Executive Edition June 22, 2014
