Merrell returned to growth and Saucony had better-than-expected results in the third quarter as Wolverine Worldwide continued its turnaround efforts. Total revenue was $440.2 million, a 16% decrease year-over-year, but higher than the $420 million guidance for the...
Vista Outdoor reported slightly lower sales in its latest quarterly results, which it attributed to lower volume in the Revelyst adventure sports portfolio, which includes Fox, Giro, and Camelbak brands, and divestitures within Revelyst’s outdoor performance group....
Vans and The North Face parent company VF Corp. committed to medium-term financial targets at its Investor Day on Wednesday, where its executive team updated analysts on its sweeping restructuring and turnaround plan to return the company to growth. President and CEO...
When inflatable stand-up paddleboards (SUPs) first entered the market, Ryan Guay remembers that initially there was pushback from consumers who doubted they were durable enough for the outdoors. “And meanwhile, we were just selling the hell out of them to the inland...
Columbia, Sorel, and Prana are still struggling against weak wholesale orders and warmer weather leading to low consumer demand in North America, according to the latest results from Columbia Sportswear Company. Similar to last quarter’s results, Mountain Hardwear was...
Read more about Vans’ performance last quarter on Shop Eat Surf, our sister site. The North Face’s revenue growth in the Asia-Pacific region was offset by declines in the Americas in the second quarter ended Sept. 28, as parent company VF Corp. continues its efforts...
Susie Kuhn is joining Rockford, Michigan-based Wolverine Worldwide as president of the company's active group, which includes Merrell, Saucony, and Chaco. The former Foot Locker president of Europe has 25 years of experience in brand-building, with senior roles at...
Deckers Brands raised its 2025 guidance after net sales skyrocketed in the second quarter ending Sept. 30, helped by impressive results from Hoka and growth in both wholesale and direct-to-consumer sales. Net sales at the parent company of Hoka, Ugg and Teva grew by...
Columbia Sportswear is freshening the Columbia brand's creative strategy with a new head of marketing and new creative agency partner, and gave its employees a preview of what's to come in 2025 in Portland earlier this month. “We’ve built an extraordinary outdoor...
Todd Frank is known in the outdoor industry for his no-nonsense approach to doing business. Last year, for example, the owner of The Trail Head specialty store and the boat-focused Trail Head River Sports in Missoula, Montana, dropped 53 brands from its roster and...
Dick's Sporting Goods' foray into the outdoor market is shrinking, at least for now, according to multiple brand executives who sell to the outdoor-focused Public Lands chain. Dick's has told those brands that it plans to close five of its eight Public Lands stores,...
A select group of brands, CEOs, outdoor journalists, and content creators descended on Missoula, Montana this week for the Outdoor Media Summit (OMS) to share ideas about the future of the industry, put new products to the test, and network. More than 80 members of...
