Latest Executive Edition
Surf Shop Sales Revived by Return of Sunny, Hot Weather in Southern California
It was an extra wet and gloomy winter and spring in Southern California. But the weather turned in…
Executive Edition June 25, 2024New Rip Curl North America GM Kiki Prince on Growth Plans and More
We asked Kiki Prince about Rip Curl’s ambitious plans for the region, why the GM role intrigued her,…
Executive Edition June 17, 2024A Cool Summer for the Wetsuit Market, But a Turnaround May Be Coming
We talk to Vissla, Xcel, Rip Curl, Heritage Surf Shop, Hansen's, Proof Lab, ActionWatch and more about the…
Executive Edition June 12, 2024Free Fly Apparel Looks to Follow Vuori’s Path in Surf Market
An impressive roster of surf shops have already picked up the active outdoor brand that is targeting the…
Executive Edition June 10, 2024Zumiez Sees Return to North America Growth In Q1; Tilly’s Guides For Slower Turnaround
Two large industry customers reported earnings Thursday and detailed consumer spending and category trends.
Executive Edition June 7, 2024VF Replaces North Face Leader with New President – VF CEO Making Major Moves
In less than a week, VF Corp. has named new leaders for its two biggest brands – The…
Executive Edition June 4, 2024Authentic EVP David Brooks Shares Update on Boardriders Licensing Partners, Operational Strategies
We talk to David Brooks about the status of the legacy Boardriders business, and details about how the…
Executive Edition June 3, 2024Outerknown to Make Push in Core Market Under New CEO Dylan Slater
We talk to Dylan Slater about Outerknown's go-forward strategy, how the union of Outerknown, Firewire Surfboards and Slater…
Executive Edition May 28, 2024Hoka’s Growth Accelerates On Robust Full-Price Selling
Related story: Hoka Is Hot – But Is It Too Hot? Powered by increasing brand awareness, its rabid…
Executive Edition May 24, 2024