Latest Executive Edition

hansensWeather

Surf Shop Sales Revived by Return of Sunny, Hot Weather in Southern California

It was an extra wet and gloomy winter and spring in Southern California. But the weather turned in…

Executive Edition June 25, 2024
kikiprince ripcurl 3

New Rip Curl North America GM Kiki Prince on Growth Plans and More

We asked Kiki Prince about Rip Curl’s ambitious plans for the region, why the GM role intrigued her,…

Executive Edition June 17, 2024
prooflab oneill wetsuits

A Cool Summer for the Wetsuit Market, But a Turnaround May Be Coming

We talk to Vissla, Xcel, Rip Curl, Heritage Surf Shop, Hansen's, Proof Lab, ActionWatch and more about the…

Executive Edition June 12, 2024
FreeFly Collage

Free Fly Apparel Looks to Follow Vuori’s Path in Surf Market

An impressive roster of surf shops have already picked up the active outdoor brand that is targeting the…

Executive Edition June 10, 2024
Zumiez tillys Collage 2

Zumiez Sees Return to North America Growth In Q1; Tilly’s Guides For Slower Turnaround

Two large industry customers reported earnings Thursday and detailed consumer spending and category trends.

Executive Edition June 7, 2024
VF Exec Collage 2

VF Replaces North Face Leader with New President – VF CEO Making Major Moves

In less than a week, VF Corp. has named new leaders for its two biggest brands – The…

Executive Edition June 4, 2024
authentic marketweek collage

Authentic EVP David Brooks Shares Update on Boardriders Licensing Partners, Operational Strategies

We talk to David Brooks about the status of the legacy Boardriders business, and details about how the…

Executive Edition June 3, 2024
OuterknownCollage

Outerknown to Make Push in Core Market Under New CEO Dylan Slater

We talk to Dylan Slater about Outerknown's go-forward strategy, how the union of Outerknown, Firewire Surfboards and Slater…

Executive Edition May 28, 2024
Hoka shoes resized

Hoka’s Growth Accelerates On Robust Full-Price Selling

Related story: Hoka Is Hot – But Is It Too Hot? Powered by increasing brand awareness, its rabid…

Executive Edition May 24, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series