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Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called "Epic Experience," investing in food, private lessons,…
News July 15, 2026
SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos…
News July 14, 2026
DoorDash-Shopify Integration Creates On-Demand Delivery for Independent and Smaller Retailers
DoorDash's new Shopify integration will allow smaller brick-and-mortar businesses to offer their customers on-demand delivery.
News July 14, 2026
This Thursday! The Margin Squeeze Is Real: What Brands and Retailers Need to Know About Tariffs, EPR, and AI
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence of trade policy uncertainty, new sustainability…
News July 14, 2026
Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle
This year's honorees are scaling brands, streamlining operations, and modernizing family businesses - and all are age 40…
News July 13, 2026
Osprey and Hydro Flask Power Helen of Troy’s Home and Outdoor Rebound
Helen of Troy's Q1 earnings show Osprey leading Home and Outdoor segment growth, with Hydro Flask and OXO…
News July 9, 2026
Brixton Expands Distribution to Kohl’s
Oceanside, Calif.-based Brixton is now part of Kohl's back-to-school assortment, marking a new retail channel for the action…
News July 9, 2026
If You Have an Ecommerce Site, You Need to Read This Report
AI agents are starting to shop on behalf of consumers, and that changes everything about how your brand…
News July 8, 2026
From the Sand to the Sales Floor, Jack’s Surfboards Helps Build Brands
Brand partners describe what sets the retailer apart, from supporting competitive surfing with events like the Jack's Pro…
News July 8, 2026
