Salomon Parent Company Details Go-To Market Strategy
As part of its initial public offering on Thursday, Amer Sports detailed plans for rising outdoor brand Salomon,…
News January 5, 2024As part of its initial public offering on Thursday, Amer Sports detailed plans for rising outdoor brand Salomon,…
News January 5, 2024When Amer Sports announced it was filing to go public in the U.S. on Thursday, the parent company…
News January 5, 2024As part of the announcement that Amer Sports is filing to go public in the U.S., the company’s…
News January 5, 2024Editor’s note: The Daily will be posting more stories with information from the IPO filing, including further details…
News January 4, 2024Outdoor companies expect 2024 to look similar to 2023, which means dealing with inventory challenges and macroeconomic pressures,…
News January 2, 2024The overall theme for the outdoor industry this year was grappling with the post-pandemic downturn. Companies that were…
News December 21, 2023The outdoor industry served up a nonstop supply of interesting business news this year. Our readers gravitated toward…
News December 20, 2023Wolverine World Wide announced a new operating model for its Saucony and Merrell business in China as well…
News December 18, 2023New Mountain Equipment Company CEO Peter Hlynsky grew up with the business. He’s been a member of the…
News November 6, 2023Outdoor specialty retailer Wilderness Exchange Unlimited sits on the corner of a Denver street kitty-corner from REI’s Colorado…
News October 25, 2023French-based outdoor brand Salomon is straddling the line between producing high-performing footwear for hiking, trail running, and road…
News October 23, 2023