Latest In: Surf

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Rip Curl Expands Aesthetic with Mad Steez Collaboration

Rip Curl Group Creative Director James Taylor and Global Chairman of Men’s Surfwear Shawn Peterson answered some questions…

News May 8, 2019
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How ambsn is Navigating a Suddenly Crowded Space

Ten years ago, ambsn was the only brand in surf selling very short boardshorts with bright colors and…

Executive Edition April 30, 2019
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Globe CEO Matt Hill on Six-Month Financial Results

An update on fast-growing Salty Crew, if the company is seeing any signs of life in skate hardgoods,…

Executive Edition March 4, 2019
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Pat O’Connell to Join WSL from Hurley

Pat replaces Commissioner Kieren Perrow and will have a new title: SVP, Tours & Head of Competition. Plus,…

News February 11, 2019
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The Story Behind Hurley’s Collaboration with Carhartt

Hurley and legendary workwear brand Carhartt have just launched a year-long collaboration. Evan Slater fills us in on…

News February 11, 2019
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New Dakine Global GM Shares What’s Next for the Brand

We talk with David Orr about where he sees opportunity for Dakine and about how the relationship between…

Executive Edition February 4, 2019
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Roxy Shifts Marketing Dollars to Consumer-Focused Events

We followed up with Roxy Global GM Emilie Souvras after seeing the news that Roxy will no longer…

News January 24, 2019
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RVCA’s Intriguing Partnership with W Hotels

We followed up with RVCA VP of Marketing Brian Cassaro to find out more about the alliance, which…

News January 17, 2019
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RVCA Adds Fresh Twists to RVCALOHA Week

We check in with Global VP of Marketing Brian Cassaro to hear how RVCA approached its annual intensive…

News December 19, 2018
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Billabong Men’s Marketing From the North Shore: Joel and More

We check in with Billabong Men’s Global VP of Marketing to find out more about the brand’s strategy…

News December 14, 2018
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Billabong Women’s Marketing From the North Shore

We checked in with Billabong Women’s to learn more about their Hawaii marketing strategy, which is integrated with…

News December 13, 2018
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series