Latest In: Surf

Unlocking AI Tools for Independent Retailers

Hansen’s, Real Watersports, Rooster Bus to Share AI Tips on Monday

We assembled a panel of independent retailers who will share their personal journeys, their learning curves, and the…

News April 10, 2026
Young Leaders to Watch 2026

Wanted: Submit Your Nominations for SESO’s Young Leaders to Watch 2026

Calling all changemakers: Now's your chance to nominate your picks for SESO's annual Young Leaders to Watch feature.…

News April 10, 2026
Reef Fanning

Reef Expands Fanning Bottle Opener Sandal Franchise

Reef introduces four new styles in its Fanning franchise for Spring 2026 as it celebrates 21 years.

News April 9, 2026
Rusty Apparel is building on Y2K styles.

Rusty Apparel Looks to the Past to Plot Its Future

"We're bringing fun, loud, branded product to an industry that needs it. Our target customer is the high…

News April 6, 2026
Hansens_JoshHansen_DonHansen

Remembering Don Hansen, Legendary Surfboard Shaper and Founder of Hansen Surfboards

Hansen was a legendary surfboard shaper, tandem surfing champion, early investor in Ocean Pacific, and founder of Hansen…

News April 2, 2026
Converse Nike

Nike CEO: Converse Is Not for Sale  

Despite industry speculation following a decline in brand sales, Nike confirmed that Converse remains a core part of the company's long-term portfolio. Plus,…

News April 1, 2026
Tenore_TiffanyMontgomery_PatTenore-2

Pat Tenore on Tenōre’s Go-Forward Strategy, Plans for Wholesale, and More

A talk with Tenōre founder Pat Tenore about all things Tenōre including ownership, wholesale strategy, DTC growth, athlete…

Executive Edition March 31, 2026
ChrisDuncan of Squire Patton Boggs worked for U.S. Customs and Border Protection for 16 years and has advice on securing tariff refunds.

Tariff Refunds: Crucial Advice from a Former U.S. Customs Attorney

Chris Duncan, a former attorney for U.S. Customs and Border Protection, details two key steps every company should…

News March 26, 2026
Paul Naude and Stokehouse are making a play to acquire Rip Curl from KMD Brands.

Updated: Paul Naude Makes Play for Rip Curl

Naude tells SESO why Stokehouse wants to buy Rip Curl. KMD put out a statement Tuesday morning in…

News March 23, 2026
Barron Mamiya of Hawaii surfs in Heat 4 of the Round of 64 at the Lexus Pipe Challenger on February 1, 2026 at O'Ahu, Hawaii. (Photo by Tony Heff/World Surf League)

World Surf League’s Global Audience Reaches 80 Million in 2025

The WSL reported big growth in audience and engagement Monday for 2025, showing that competitive surfing has meaningful…

News March 23, 2026
KMD Brands

KMD Brands Hires Goldman Sachs to Explore Recapitalization Options

Rip Curl and Oboz parent company KMD's stock price has taken a downturn in the past 52 weeks,…

News March 16, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series