Latest In: Surf

HOKA

Strong U.S. Demand for HOKA and UGG Drive Record Results at Deckers Brands

Tariffs had less of an impact on third-quarter results than expected as both DTC and wholesale sales grew…

News January 30, 2026
Vans Quarterly Results

Can Vans Make A Comeback? Specialty Retailers Weigh In

VF executives pointed to a few bright spots in the business in Q3. We wanted to find out…

Executive Edition January 28, 2026
Bracken Darrell VF Corp.

The North Face and Vans Parent Reports Revenue Growth, Driven by Americas

A strong holiday season, ecommerce and Americas drove better-than-expected results at VF Corp. TNF and Timberland reported growth…

News January 28, 2026
Gen Z marketing and shopping habits

‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers

From researching discounts and product reviews to creative empowerment and AI skepticism, experts at NRF’s Big Show '26…

Executive Edition January 27, 2026
Surf Expo 2026

New Products Unveiled at Surf Expo

A look at the notable gear and apparel introduced on the trade show floor in Orlando.

News January 22, 2026
Salt Life Ryan Sainsott Steven Schriever

Salt Life Previews Surfboards, Footwear, Coolers and More Licensed Products at Surf Expo

From swim accessories to food and drink, Salt Life is expanding far beyond its apparel roots under its…

Executive Edition January 20, 2026
Cinnamon Rainbows Surf Shop New Hampshire at Surf Expo.

Energetic Surf Expo January Show Sets Positive Start to 2026

A strong holiday season, more certainty around the tariff situation compared to earlier in 2025, and a strong…

News January 16, 2026
I-SEA

I-SEA Reports 41% Global Growth as It Invests to Scale, Signs Big WSL Sponsorship Deal

Founded by Joey and Allison Santley with $60,000, no outside funding and zero debt to date, the eyewear…

Executive Edition January 16, 2026
Sun Choe Vans NRF 2026

Vans President Sun Choe Shares Details About Ongoing Turnaround

Product excellence over sales volume, a clearer purpose and a freshened-up team are some of the ways Choe is aiming…

News January 13, 2026
Zumiez Glendale Galleria store

Zumiez Holiday Sales: North America Increases 6.5%

Strong holiday results at Zumiez in North America were offset by a year-over-year decline in Europe.

News January 13, 2026
Goodr Team at Surf Expo

Updated: Photos and Report from Surf Expo January

Brands such as Salty Crew, Florence, Roark, Katin, Dark Seas, Seager, Jetty, Rhythm, I-SEA, Make Scents, Reef, Olukai,…

News January 9, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series