Latest In: Surf

Young Leaders to Watch

Wanted: Young Leaders to Watch Submissions

We are looking for team members who are 40 years old or younger and are making a positive…

News May 9, 2025
Boardriders store in Torquay

New Quiksilver, Billabong Licensee in Australia Details Go Forward Plan

Caprice Australia CEO Paul Cannon tells SESO why the consumer goods company wanted to license the former Boardriders…

News April 30, 2025
Default Image

VF Corp. Confirms 400 Layoffs Across Several Brands and Regions

Update: The widespread workforce reduction, including 82 employees at Vans, is part of the company's efforts to return…

News April 30, 2025
Island Water Sports Pompano Beach, Florida

Island Water Sports Expands in South Florida

Co-owner Cheyne Cottrell shares why IWS is expanding even in an uncertain economy, how this store will be…

News April 29, 2025
Marty Mathiesen Wholesale GM at Outerknown, Firewire, Slater Deisgns

Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs

Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand…

News April 28, 2025
Jen Rainnie Malvados Mike Mojica Outdoor Element

Cancelled Orders, Paused Production, Lost Accounts: Small Businesses Navigate Trade Wars

Outdoor Element Co-Founder Mike Mojica and Malvados CEO Jen Rainnie share details about how new tariffs are impacting…

News April 28, 2025
Liberated Brands Bankruptcy graphic

Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court

SESO listened to the court hearing today and we have details about the buyers and sale price, if…

Executive Edition April 24, 2025
Marsh Wear outdoor lifestyle apparel.

Five Questions: Marsh Wear Founder Logan Roberts 

Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in…

News April 22, 2025
Chinese port

Delivery of Fall Goods Grows Murky with Tariff Standoff

Brands are pausing shipments from China hoping the tariff dispute will be resolved as they scramble to remerchandise…

Executive Edition April 18, 2025
Katin, Outerknown, Florence

Hansen’s Changes Brand Mix on Floor as Surf Industry Evolves

Hansen's, one of the highest-volume shops in the surf industry, does not often make big adjustments to its…

Executive Edition April 14, 2025
X Games Global Chief Revenue Officer Cherie Cohen

Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games

Well-regarded WSL executive Cherie Cohen has joined X Games as global chief revenue officer. SESO asked about her…

News April 11, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series