Half-Moon Outfitters Expands to Michigan, Florida, and Beyond Backed by New Owners
After its acquisition by Shoe Show Inc. in 2023, South Carolina-founded Half-Moon, which artfully mixes an assortment of…
Executive Edition June 16, 2025
Latest In: Surf
SIMA Opens Auction for Tavarua Resort Surf Trip to Public to Expand Waterman’s Ball Reach
The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to…
News June 13, 2025
Hurley the Big Winner at Dick’s, Free Fly and Howler Gain Real Estate
SESO visited a showcase Dick's Sporting Goods store to see how surf and outdoor brands are faring with…
Executive Edition June 11, 2025
Young Leaders to Watch in Surf, Outdoor, and Active Lifestyle
SESO’s curated list of 13 young leaders to watch in 2025 includes digital marketing mavens, talented creative directors,…
News June 3, 2025
Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”
"Tariffs are not what led the industry into the challenging situation brands and retailers have been dealing with…
Executive Edition May 27, 2025
Liberated Brands’ Bankruptcy Case Dismissed After Falling Short on Asset Sale Expectations
Liberated’s unsecured creditors, such as factories and service providers, will not be receiving any of the money that…
News May 23, 2025
Patagonia Brings Wetsuit Repair Tour to Chicago’s Cold Water Surfers
Great Lakes surfers took advantage of free repair services from Patagonia and rounded out the weekend with a…
News May 16, 2025
Volcom Veterans Share Plans for European Business
SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over…
News May 14, 2025
New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La…
News May 13, 2025
Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?
At a time when some of the industry’s biggest brands have struggled to thrive even before tariff turmoil,…
Executive Edition May 12, 2025
Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture
Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.
News May 9, 2025
