BC Owner on Snow Season, Sales Trends and Inventory
Company Owner Bruce Cromartie answered some questions for us about how the snow season turned out, including what…
Executive Edition June 23, 2022
Latest In: Surf
European Wetsuit Brand Looks to Make Mark in U.S.
Manera grew out of the French kite, wing, and foil hardgoods company F-One. SES talks with Manera founder…
Executive Edition June 1, 2022
Volcom Partners with Selina to Build a New Surf Community
Volcom partners with a global experiential hospitality company to launch Selina x Volcom Surf Club.
News November 3, 2021
Mami Wata Launches in the U.S.
The brand, co-founded by Selema Masekela and made in Africa, is a surf lifestyle brand with a genderless,…
News October 15, 2021
Cleanline Surf in Sweet Spot of Current Sales Trends
With a robust online business and a specialty in wetsuits, Cleanline Surf in Oregon is striving to keep…
News January 29, 2021
Marketing the Billabong Pipe Masters During the Pandemic
We asked Billabong VP of Men’s Global Marketing Evan Slater how Billabong is adjusting the marketing around the…
News December 7, 2020
Employees of Channel Islands Surfboards to Buy Company From Burton
Britt Merrick, senior members of the Channel Islands management team, employees and teamriders, are acquiring the brand from…
News November 24, 2020
Brands Weigh In on Wetsuit Surge
What wetsuit companies are seeing around the world, plus details about sales at core stores.
Executive Edition November 11, 2020
How Buell Wetsuits is Working to Keep Up with Demand
We checked in with founder Ryan Buell to find out what is new with the brand, including the…
News October 20, 2020
Surge in Demand for Wavestorm Boards Creates Shortages
We talk with Wavestorm executives about just how crazy demand has been the past few months, and how…
Executive Edition August 24, 2020
Hurley Family Launching Apparel Line with John John Florence
The Hurley family is continuing to make moves in the industry.
News August 12, 2020
