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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
Executive Edition
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Outdoor Retailer Announces Content Creator Program for August Show
The Wild Reach Initiative will bring 150 content creators with an outdoor focus to the show to produce unscripted content from the trade show floor.
News February 4, 2026
Zumiez 100k: Where Recognition, Competition, and Culture Collide
Zumiez's annual 100k celebration is not your usual corporate recognition retreat. We take a deep dive into how 700-plus door Zumiez uses the over-the-top party, in addition to extensive teaching…
News February 3, 2026
Rip Curl, Oboz Parent Shares Holiday Results, Turnaround Update
Sales at Rip Curl, Oboz and Kathmandu increased in the first five months of fiscal 2026, according to KMD Brands.
News February 2, 2026
Strong U.S. Demand for HOKA and UGG Drive Record Results at Deckers Brands
Tariffs had less of an impact on third-quarter results than expected as both DTC and wholesale sales grew at HOKA and UGG.
News January 30, 2026
Columbia Sportswear Targets Super Bowl Fans with Bear Poop Beer
The beer, aimed to bring "a taste of the outdoors" to sports fans stuck inside, is part of Columbia's head-turning new marketing strategy.
News January 28, 2026
Can Vans Make A Comeback? Specialty Retailers Weigh In
VF executives pointed to a few bright spots in the business in Q3. We wanted to find out what is happening with Vans on the ground, so SESO checked in…
Executive Edition January 28, 2026
The North Face and Vans Parent Reports Revenue Growth, Driven by Americas
A strong holiday season, ecommerce and Americas drove better-than-expected results at VF Corp. TNF and Timberland reported growth while Vans' turnaround is still in progress.
News January 28, 2026
Arc’teryx Bolsters Executive Team With Fashion Appointments
Former Tommy Hilfiger executive Avery Baker joins as the North Vancouver-based company's first chief brand officer, and Tobia Prevedello, formerly of Celine (LVMH), joins as general manager of EMEA.
News January 27, 2026
‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers
From researching discounts and product reviews to creative empowerment and AI skepticism, experts at NRF’s Big Show '26 had a lot to share about the behaviors and values of younger…
Executive Edition January 27, 2026
