Latest In: Surf

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SESO Launches Confidential Survey on Q4 and 2026

Your insights matter more than ever. We're particularly interested in understanding how tariff changes are influencing your business…

News September 29, 2025
Kim Ball of Hi-Tech Surf Sports and Hawaii Governor Josh Green.

Hi-Tech Owner Kim Ballโ€™s Long Quest to Make Surfing an Official Hawaii High School Sport Pays Off

Ball has worked on elevating surfing as a statewide competitive sport for high school students for 29 years…

News September 24, 2025
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Steko Gets Loud at Surf Expo

โ€œWe're not anti-industry we're just saying, โ€˜Hey we're going against the grain, we're going to poke a little…

News September 24, 2025
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Tenลre Celebrates Waikiki Flagship Grand Opening

The 12,000 square-foot, two-story space in the Waikiki Shopping Plaza will be a store and cultural hub, echoing…

News September 23, 2025
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Revamped Sisstr Makes Big Push for Summer ’26

Sisstr held a party for retail accounts, athletes and friends of brand to celebrate the new direction at…

News September 23, 2025
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Michael Fernandez Exits The Levy Group for Catalyst Brands

Fernandez, who oversaw the Volcom, Roxy, and Dakine licenses, among others, has been named chief wholesale and business…

News September 18, 2025
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Maui Nix Owner on the State of Middle Class Shoppers, the Brand Landscape, and More

From struggling middle-class consumers to evolving brand dynamics, George Karamitos, owner of five Maui Nix stores in Florida,…

Executive Edition September 18, 2025
SESO RSM webinar

Coming Up Next Week: RSM and SESO Host Webinar on New Federal Tax Law

Join RSM and Shop Eat Surf Outdoor for The One Big, Beautiful Bill Act and the Active Lifestyle…

News September 18, 2025
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VF CEO Explains Dickies Sale, Elaborates on Vans, North Face Strategies

VF executives shared why they decided to sell Dickies โ€” despite recently relocating the brand from Texas to…

Executive Edition September 17, 2025
Dickies

VF Corp. Sells Dickies to Bluestar Alliance for $600 Million

VF Corp. will put the funds toward its significant debt burden while Hurley owner Bluestar will aim to…

News September 15, 2025
Cory Higgins of Jetty; Dale Rhodes and Mac Beu of Katin; Matt Keenan of BN3TH; Rusty Meador and Tyler Nelson of Beach & Barn. Photos by SESO.

Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More

With so much uncertainty in the market right now, we asked several brand executives about sales trends at…

Executive Edition September 11, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series