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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
Executive Edition
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Remembering Don Hansen, Legendary Surfboard Shaper and Founder of Hansen Surfboards
Hansen was a legendary surfboard shaper, tandem surfing champion, early investor in Ocean Pacific, and founder of Hansen Surfboards, which has grown into one of the most high-profile and high-volume…
News April 2, 2026
Exit Interview: Andrew Coutant, The North Face’s VP of Global Product
Coutant reflects on the highlights of his outdoor career thus far and what he learned leading The North Face’s equipment and accessories design team.
News April 2, 2026
Nike CEO: Converse Is Not for Sale
Despite industry speculation following a decline in brand sales, Nike confirmed that Converse remains a core part of the company's long-term portfolio. Plus, Nike CEO Elliott Hill says Nike’s complex transformation is taking longer than expected.
News April 1, 2026
Analysts Question Rip Curl’s Strategy, KMD Brands Announces Discounted Equity Raise
KMD Brands updated analysts on how the company is navigating Rip Curl's sales challenges, KMD’s $40 million equity boost and its financial outlook.
Executive Edition March 31, 2026
Pat Tenore on Tenōre’s Go-Forward Strategy, Plans for Wholesale, and More
A talk with Tenōre founder Pat Tenore about all things Tenōre including ownership, wholesale strategy, DTC growth, athlete changes and retail plans.
Executive Edition March 31, 2026
How Merrell CMO Richard McLeod is Taking Aim at the Lifestyle Market
Michigan-based Merrell had a terrific year. Now, the company plans to build momentum by showing up differently in the marketplace and reaching a broader base of global consumers.
News March 30, 2026
Talking Strategy with Whitespace CEO Sonny McCracken
The Whitespace CEO details the company’s revenue growth, push into apparel, the shift away from a Backcountry-exclusive model, and just how deeply involved Shaun White is in the brand's daily…
Executive Edition March 30, 2026
Oakley Names Fashion Designer Matthew M. Williams Creative Director of Footwear and Apparel
Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, is tasked with defining a new vision for Oakley's apparel, footwear and accessories division.
News March 26, 2026
Denver’s Wilderness Exchange to Close 26-Year-Old Store
The outdoor specialty store, which specializes in new and secondhand gear, will continue online after the store closes this Sunday, owner Don Bushey says.
News March 26, 2026
