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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
Executive Edition
Latest Posts
Why MEC’s Store Investments Are Paying Off
Mountain Equipment Company's Chief Merchandising Officer Chris Speyer and VP of Marketing Michele Guimond share how the Canadian retailer is returning to its core focus, expanding its private label, and…
News April 16, 2026
Vuori Appoints Heather Archibald as First Chief Product Officer
Archibald has previously served in product and merchandising roles at Rothy's, Title Nine, Gap and more.
News April 15, 2026
Quiksilver GM Ryan Mangan: “Quiksilver is Here to Lead”
Mangan shares how and why Quiksilver is moving from defense to offense and how the brand plans to reassert itself as the marketplace leader.
Executive Edition April 15, 2026
Backcountry Launches Brand Incubator, Acquires Utah-Based Coalatree
Coalatree President JM Fabrizi will lead Backcountry Garage, a new innovation platform and brand incubator for emerging outdoor brands.
News April 14, 2026
How Specialty Retailers Use AI to Boost Margins
Independent retailers are using AI for buying, operations and marketing. Learn practical tips to save time and increase profits in specialty retail.
News April 14, 2026
Outdoor Research Announces President Roger Barton is Departing
Barton joined Outdoor Research in 2018, initially leading finance and operations, before becoming president in 2020.
News April 13, 2026
What Happened to Converse and Are There Signs of a Turnaround?
Converse has experienced steep revenue declines in recent years. We explore the brand's product challenges, market trends and potential for a turnaround.
Executive Edition April 13, 2026
Mervin Manufacturing Acquired; Q&A with CEO Anthony DeRocco
Mervin Manufacturing, the snow company behind Lib Tech and GNU, has been acquired by Eugene-based Spring Capital Group. In an interview with SESO, CEO Anthony DeRocco reveals how this "patient…
News April 10, 2026
