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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
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Surf Expo Show Director on the Rising Active Lifestyle and What it Means for September 2026 Show
Discover what’s ahead at Surf Expo’s September 2026 show, including key trends shaping the surf, resort, swim, and coastal outdoor lifestyle industries. Show Director Roy Turner shares insights on innovation,…
News April 10, 2026
Hansen’s, Real Watersports, Rooster Bus to Share AI Tips on Monday
We assembled a panel of independent retailers who will share their personal journeys, their learning curves, and the specific ways they are integrating AI to make their businesses more efficient.
News April 10, 2026
Wanted: Submit Your Nominations for SESO’s Young Leaders to Watch 2026
Calling all changemakers: Now's your chance to nominate your picks for SESO's annual Young Leaders to Watch feature. Feel free to nominate yourself!
News April 10, 2026
Remembering Former REI CEO and Everest Mountaineer Jim Whittaker
Whittaker was the first American to summit Mount Everest in 1963.
News April 9, 2026
Reef Expands Fanning Bottle Opener Sandal Franchise
Reef introduces four new styles in its Fanning franchise for Spring 2026 as it celebrates 21 years.
News April 9, 2026
The Buckle’s March Comps Jump 7%, New Senior Vice President of Stores Named
In his new role, Scott Werth will lead the company's sales team of more than 7,000 employees across 42 states.
News April 9, 2026
Helly Hansen Bolsters Leadership by Expanding Joseph Alkire’s Role
Kontoor Brands' Chief Financial Officer and Global Head of Operations Joseph Alkire will now also take on global leadership responsibilities at Helly Hansen.
News April 8, 2026
Burton CEO John Lacy to Exit
SESO has confirmed that John Lacy, who started at Burton answering customer service calls and rose to CEO during his nearly 29-year tenure, is departing the world's largest snowboard-focused company.
News April 7, 2026
Rusty Apparel Looks to the Past to Plot Its Future
"We're bringing fun, loud, branded product to an industry that needs it. Our target customer is the high school and college-age kid that doesn't want to look like their dad…
News April 6, 2026
