Latest In: Surf

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Major Changes Coming to WSL World Tour

The transformation includes different events, seasonality adjustments and tweaks in the number of competitors, among other modifications. The…

News July 17, 2020
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Core Retailers Much More Optimistic After Big Rebound

However, in a recent ActionWatch survey they remain concerned about having to shutdown again and about the lack…

News July 14, 2020
RISING SEAS WETSUIT

Vissla and Surfrider Debut a Wetsuit They Never Want to Make

The special project is a wakeup call to all who love the ocean to act now and demand…

News October 23, 2019
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Oakley’s Support of Surf Shop Challenge for Core Stores Endures

Oakley's Marty Mathiesen tells us about this year's event and why Oakley continues to support it even with…

News September 23, 2019
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SHACC Exhibit and Party to Celebrate Surf Shops

The Surfing Heritage and Culture Center’s exhibit offers an insider look at 25 surf shops that shaped surf…

News July 29, 2019
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Billabong Women’s Launches Collection with YouTube Influencer

The newest collaboration is with Summer McKeen, a YouTube Influencer with two million subscribers who decided to take…

News July 19, 2019
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Photos from ROXY’s ‘Make Waves Move Mountains’ Honolulu Stop

The event encourages women to come together in the spirit of board riding, empowerment, and celebrating pure stoke.

News July 7, 2019
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Quiksilver Global GM on Echo Beach Celebration, and the Future

Garry Wall shares how Quiksilver is celebrating its past this year while focusing on new initiatives for the…

News June 18, 2019
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O’Neill Women’s Adds Grit to its Grace

With a new art director and a new marketing director, O'Neill Women's is looking to elevate and evolve…

Executive Edition May 21, 2019
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Rip Curl Expands Aesthetic with Mad Steez Collaboration

Rip Curl Group Creative Director James Taylor and Global Chairman of Men’s Surfwear Shawn Peterson answered some questions…

News May 8, 2019
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How ambsn is Navigating a Suddenly Crowded Space

Ten years ago, ambsn was the only brand in surf selling very short boardshorts with bright colors and…

Executive Edition April 30, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series