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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
Executive Edition
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REI Names Former Foot Locker Exec Kim Waldmann as Chief Commercial Officer
Waldmann, Foot Locker's former global chief customer officer, will oversee REI's stores, e-commerce and operations.
News March 4, 2026
Salty Crew Helps Drive Globe International Growth in First Half
Salty Crew, the surf, fish, and dive apparel brand Globe acquired that has developed into one of its key global growth vehicles, posted gains during the July–December 2025 period.
News March 4, 2026
Customers Remain “Highly Engaged,” Says URBN CEO Richard Hayne
Urban Outfitters reported record Q4 and full-year FY26 results as consumer confidence edged up in February.
News March 3, 2026
Merrell Simplifies Going Outdoors with “It Starts Outside” Brand Platform
Merrell's first global brand platform shows the outdoors as accessible to all in campaign launched under CMO Richard McLeod, who joined the company one year ago.
News March 2, 2026
Thread Wallets Eyes $19M Revenue Year with Expanded Product Push
Thread Wallets CEO Colby Bauer and Chief Brand Officer Trevor Reese shared new products, revenue targets, and the brand's strategy for responsible growth at Surf Expo.
News March 2, 2026
REI Chief Merchant Kristin Shane on AI and Peak 28
Shane, who joined REI in March 2025, discusses how the retailer is rolling out AI across its workforce, competing with vendors like Patagonia and how the company’s new strategy is…
News March 2, 2026
Etnies, éS, and Emerica Closed E-Commerce Sites for Skate Shop Day
The initiative redirected online shoppers to independent skate retailers instead, while the brands’ team riders, distributors, sales representatives, and staff visited local shops in person across multiple time zones.
News February 27, 2026
How Brick-and-Mortar Stores Can Win in a Marketplace World: Watch the Replay
Lightspeed's Roslyn Gombe and Ryan Baillie share data-backed strategies to help independent retailers drive foot traffic, build loyalty and compete with online marketplaces.
News February 27, 2026
