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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
Executive Edition
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Outdoor Retailer Expands “Gear of Tomorrow” with University Partners
Outdoor Retailer is partnering with two universities for its August 2026 show in Minneapolis, embedding wearable tech research and Gen Z business insight into the show floor.
News February 26, 2026
Saucony and Merrell Eye Lifestyle Growth After 2025 Rebound
Wolverine Worldwide CEO Chris Hufnagel shared details about the company’s turnaround, wholesale and U.S. plans and forecast for 2026.
News February 26, 2026
Rhythm Announces Key Sales Leadership Changes
One of the hottest brands in the surf market has named new sales leaders to chart the next chapter of the men's and women's brand.
News February 26, 2026
Tom Ruiz to Exit Seager This Week
The well-known industry sales leader and general manager is departing Seager, the up-and-coming Western surf brand. He shares with SESO what’s next. Â
News February 25, 2026
Eagle Creek CEO: Small Businesses Need Tariff Refunds Now
Travis Campbell details how tariffs have forced the company to reduce its workforce, cut spending and why quick refunds are critical for small business survival.
News February 25, 2026
Arc’teryx, Salomon Parent Shares Wholesale Plans, Forecasts Slower Growth in 2026
Amer Sports executives discussed distribution and marketing strategies for 2026, accelerating Salomon’s expansion, recent key hires and more.
News February 24, 2026
JD Sports CEO: American Retail Buyers Have Been Acting Like “Order Takers”
JD Group CEO Régis Schultz described American retail buying culture as "lazy" and said retailers need a point of view to survive instead of having brands dictate their buys. JD…
Executive Edition February 24, 2026
Today: How Brick and Mortar Can Win in a Marketplace World
Join us today at 11 a.m. PST/2 p.m. EST for a free webinar presented by Lightspeed focused on driving foot traffic and building loyalty at active outdoor retail stores.
News February 24, 2026
Surf Expo Names Abraham Paskowitz Senior Buyer Relations Manager
Paskowitz brings decades of industry experience and deep-rooted connections across the surf and skate retail landscape.
News February 23, 2026
