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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
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Carv Expo Roundup: The Product Trends and Launches Shaping Spring 2027
At the San Diego trade show last week, brands including Quiksilver, Steko, Hurley, Salty Crew, Katin, Jetty, Rusty, Slowtide and many more previewed Spring 2027 lines. We have a full…
News May 19, 2026
Surf Brands Get Creative to Support Surf Shop Day 2026
Surf brands marked Surf Shop Day with a mix of tribute videos, retailer kickbacks, exclusive merchandise, and in-store giveaways, reinforcing the vital role independent surf shops play in shaping community,…
News May 18, 2026
Pepe Landa Joins Goodr as Director of Global Sales and Marketing
Landa, who spent more than three years at On leading Latin American sales, will oversee goodr's international market expansion.
News May 18, 2026
Merrell and Saucony Lead Broad-Based Q1 Turnaround for Wolverine Worldwide
Wolverine Worldwide beat first-quarter expectations on all key metrics, with Saucony posting a record quarter and Merrell extending its U.S. market share streak, even as the company navigates tariff headwinds…
News May 15, 2026
Yeti Posts Strong Q1 on Wholesale Surge, Raises Full-Year Outlook
Yeti posted 8% first-quarter sales growth and its best wholesale quarter in more than three years, while raising its full-year earnings outlook despite a $0.09 per share tariff hit and…
News May 15, 2026
Updated: REI Union Boycott Begins Friday as Workers, Allies Plan Storefront Actions During Anniversary Sale
Updated with REI's response to the union's latest claims. REI union workers and allies are launching a nationwide boycott of the co-op’s Anniversary Sale that starts Friday, escalating a four-year…
News May 14, 2026
Anniversary Mode: How WSL and Vans Celebrate the Past Without Getting Stuck in It
As legacy brands mark major anniversaries, the challenge is to honor decades of history without looking dated. The World Surf League and Vans show how heritage can become a growth…
Executive Edition May 14, 2026
Helly Hansen Gets a Bigger Stage as Kontoor Brands Moves to Sell Lee
Helly Hansen is also preparing for its first distribution through Dick's Sporting Goods' House of Sport this fall as the brand makes a big U.S. push.
News May 14, 2026
Benchmade Adds James Brand Founder Ryan Coulter to Product Team
Coulter will lead all aspects of the company's product organization, including strategy, innovation and roadmap development, as the Oregon-based manufacturer expands its brand platform.
News May 13, 2026
