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When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
Executive Edition
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Backcountry and Outdoor Retailer to Partner in Big Way for Minneapolis Show
Backcountry is bringing its brand incubator concept to the Outdoor Retailer show floor in Minneapolis this August, contributing a product showcase, open buyer access for all exhibiting brands, creator lounge…
News May 13, 2026
Salomon’s Strategy Behind “The Setlist,” a New Run and Music Series
Salomon marketing executive Virginie Murdison shares how The Setlist blends gravel running, live music and local culture into a 10-city brand experience in Canada designed to connect urban runners with…
News May 12, 2026
West Marine Said to Consider Chapter 11 Amid Heavy Debt Load
According to reports from Bloomberg, marine retail giant West Marine, a high-volume customer for some surf and outdoor brands, is reportedly weighing a Chapter 11 bankruptcy filing to address its…
News May 11, 2026
Jetty Hires Heavy-Hitter Sales Reps in Wholesale Revamp
Jetty has overhauled its wholesale sales organization, adding marquee regional representatives while also securing a new European distribution partnership with HOFF Distribution.
News May 11, 2026
Why the World Surf League Is Exploring a Sale After Record 2025 Growth
The World Surf League is weighing strategic alternatives, including a possible sale or new investment, after record audience growth in 2025.
News May 11, 2026
Trade Court Invalidates 10% Across-the-Board Tariffs that Cost U.S. Businesses $8 Billion in March
The tariffs have been substantial: In March 2026, the first full month the duties were imposed, U.S. businesses paid approximately $8 billion, according to We Pay the Tariffs, a coalition…
News May 9, 2026
Black Diamond Owner Clarus Corp. Launches Strategic Review That Could Lead to Sale
Clarus Corporation has initiated a formal review of strategic alternatives to unlock shareholder value while reporting a resilient Q1 2026 performance. Read how Black Diamond has improved its business across…
News May 8, 2026
Outdoor Research Names Experienced Exec Scott Kerslake Acting President
Kerslake brings nearly three decades of experience in the active outdoor industry, including at Nixon and Prana, to the role.
News May 7, 2026
European Volcom Execs Add etnies, Emerica, éS to OneTurn Portfolio
Nidecker is tapping OneTurn, run by former Liberated Brands Europe leaders, to run on-the-ground distribution and brand building for its core skate shoe labels across Europe starting with the next…
News May 6, 2026
