The new Birdwell owners, who have deep roots at Facebook and a passion for surfing, may have the perfect formula for growing a heritage brand in the modern world.
Tiffany Montgomery
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Hurley Launches Jamaica Collection with ‘Shama the Superman’
Elishama Beckford is on the Jamaica national team and will have a chance to qualify for the Olympics at the ISA World Surfing Games in September.
Billabong Women’s Launches Collection with YouTube Influencer
The newest collaboration is with Summer McKeen, a YouTube Influencer with two million subscribers who decided to take up surfing.
Pura Vida Owners on Why They Sold and What They Learned Along the Way
The sale of Pura Vida to Vera Bradley closed Tuesday, so we followed up with Founders Paul Goodman and Griffin Thall to find out more about why they sold the company, lessons learned during Pura Vida’s rapid growth cycle and what they are excited about for the future.
Rip Curl President on “Unstoppable” Documentary
With the new Bethany Hamilton documentary “Unstoppable” showing in 200 theaters nationwide, we checked in with Rip Curl USA President Dylan Slater to find out how Rip Curl was involved in the project.
Industry Executive Returns to Underwear Game
Darren Hawrish, a current shareholder and director of Native Shoes and the new CEO of BN3TH, tells us why he sees big opportunity in underwear.
Surfing and Skateboarding Debut in Nintendo Game Ahead of Olympics
SES also saw some familiar faces at E3 as industry brands explore tapping into the popular gaming space.
Dakine Has New Apparel Licensee Across Broad Range of Products
Global Brands Group, a spinoff of sourcing giant Li & Fung, is the apparel licensee for a wide range of brands including Spyder.
Industry Veteran Named Global Brand President of Dickies
Denny Bruce has worked at Traeger Grills, Skullcandy, Vans and Burton, and receives high praise from Traeger CEO Jeremy Andrus, who previously led Skullcandy.
Sun Bum Acquired by SC Johnson
SC Johnson generates $10 billion in annual sales and owns brands such as Pledge, Raid, Glade, Windex and Ziploc.
KnowledgeCotton Apparel Launches Sustainable Outdoor Range
Shell layer jackets, shirts and overshirts, hiking pants and shorts are part of the concept, which also includes premium wetsuits and board horts for various watersports, as well as hiking backpacks made of recycled materials.
Aaron Levant Attracts More Big Investors to NTWRK
Musical artist Drake and Live Nation are NTWRK’s newest investors, joining early backers Warner Brothers and Jimmy Iovine.
