Michele Orr, the merchandising manager for apparel, answered a few questions for us about the updated approach to apparel at REI.
Tiffany Montgomery
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Action Sports Network Acquired by Major Media Player
Surfer, Bike, Powder, the Transworld titles, and Snowboarder are now the property of the owner of Men’s Journal, Us Weekly, Star and the National Enquirer.
REI Names Arbor Collective Vendor Partner of the Year
REI also honored Costa for its Untangled Collection.
More Photos from Outdoor Retailer Snow Show
It was a busy day two at the OR Snow Show Thursday.
Photos from the OR Snow Show
By combining outdoor companies with snow brands, the show is much more vibrant than when it was only dedicated to snow.
Reef Names New President
Mike Jensen, who has led DC Shoes since 2016, is taking a new job as the President of Reef. Updated with official press release.
Roxy Shifts Marketing Dollars to Consumer-Focused Events
We followed up with Roxy Global GM Emilie Souvras after seeing the news that Roxy will no longer be sponsoring the Gold Coast WSL event.
RVCA’s Intriguing Partnership with W Hotels
We followed up with RVCA VP of Marketing Brian Cassaro to find out more about the alliance, which showcases surf spots at select W locations.
Nordstrom Misses Holiday Targets
Full-price stores posted disappointing results during the holidays.
More Photos from Surf Expo
We have some more photos of Surf Expo, where we saw a good turnout of important retailers and many major brands in attendance.
Photos from VIP Dinner at Surf Expo
Brands and key retailers turned out in force for the annual VIP dinner put on by Surf Expo and SIMA in Orlando last week.
Photos from Surf Expo
We saw lots of retailers and brand executives during the day.
