There are lots of interesting insights in the study, including a clear opportunity for the snowboarding industry to attract new participants.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Our Favorite Interview of the Year
Wavelines Surf Snow Skate Owner Tim Kirkpatrick gave us the best description of the realities of core retail at a time of huge demand.
Top Viewed Stories in 2021
Our readers definitely like news about new brands, executive moves, and interesting brand collaborations.
Crocs to Acquire Hey Dude Footwear Brand
Crocs makes a move on the fast growing footwear brand Hey Dude.
Photos and Findings From Dallas Store Tour
We visit Free People, Nordstrom, Yeti, Stag Provisions for Men, Hari Mari, Tilly’s, Zumiez and The Buckle.
Vail Resorts Releases Updated Season Pass Numbers
The growth in season pass sales – especially compared to pre-COVID numbers – is great news for the snow industry.
Vans Global Marketing VP Departs for New Role
We talk to Nick Street about his new position and about key lessons he learned during his nearly 20 years with VF Corp.
Pura Vida to Open More Stores in 2022
Plus, details about how the brand performed in the third quarter.
Another Teen Retailer and Industry Customer Posts Banner Results
Journeys is the latest teen retailer and industry customer to report strong third quarter results, including a big bounce back in in-store sales.
Pacsun Artistic Director A$AP Rocky Serves Up Latest Collab in NYC
A$AP Rocky, Pacsun’s Guest Artistic Director, surprised fans with an appearance at Pacsun’s Soho Flagship store.
REI Names Former Amazon Executive Chief Commercial Officer
The company also promoted two other executives into new roles.
SIA Data Shows Increase in Winter Outdoor Spending and Job Creation
Winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs.
