We ask Rick about the important qualities a good sales rep needs, some key lessons he has learned from retailers along the way, and why he is stepping back from the sales rep life.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Hari Mari Takes Different Approach to Flip Flop Formula
Dallas-based Hari Mari has landed in a wide range of desirable accounts with its focus on premium lifestyle rather than surf and beach culture.
Nike and Dick’s Linking Loyalty Programs
The new initiative illustrates how Nike is working more closely with key wholesale accounts while trimming others.
New Leaders Named for Quiksilver and RVCA Brands
Boardriders announces internal promotions for two important brands as Quiksilver Global GM Garry Wall prepares to exit the company.
Observations from our Store Visits
During our travels in the last few months, several interesting things caught our eye in various stores in various places.
Wave Rave Owner On New Los Angeles Store
SES talked with Wave Rave Owner Steve Klassen about the new store, which is located in a building owned by the Dakine equipment licensee, current business trends and how supply chain challenges are impacting his shops.
Core Careers: Ryan Clements of The Boardr
Ryan shares details about his path in skateboarding, what he learned during his many years as GM of Skatepark of Tampa, how he overcame getting fired, and how The Boardr has pivoted given how COVID has impacted events.
Vuori Lands $400 Million Investment from SoftBank
Big news from the hottest activewear brand in the market and in our industry. Details about Vuori’s stunning valuation and more.
Carver Skateboards Names New President
Dave Root, previously General Manager for Absolute Board Co, brings two decades of industry experience to the job.
New Roles for Industry Executives
Several industry executives have taken on new jobs in the industry of late.
Key Industry Surf Shops Impacted by Oil Spill
We talk to key industry retailers in Orange County about the oil spill and how it could impact their business going forward.
Evo Acquires Backcountry Lodge in British Columbia
Industry retailer evo announced this morning that it is expanding its hospitality business by acquiring the Journeyman Lodge in British Columbia.
