VF CEO Steve Rendle sent an email to employees announcing the transaction and describing why the former VF executive who is acquiring the brand was a good fit to buy it.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Casual Styles Continue to Take Share at Journeys
Large industry footwear customer Journeys discussed how the teen fashion cycle continues to shift from being dominated by fashion athletic styles.
Apple’s Privacy Update Hurts Pura Vida DTC Sales in Q2
Advertising on Facebook and Instagram became less effective for Pura Vida, which led to a Q2 revenue miss for parent company Vera Bradley.
Alterra Acquires Purcell Heli-Skiing in British Columbia
The operation is the closest major heli-skiing offering to Calgary.
Surf Brands Turning Out for Upcoming Surf Expo
We asked Emerald SVP and Surf Expo Show Director Roy Turner for more details about what brands are attending, how the retail registration is trending, if events will be part of the show, and how Surf Expo is handling safety protocols given the continued COVID crisis.
Leisure Collective to Launch Female-Focused Sunglass Brand
The Leisure Collective, home to the Creatures of Leisure surf equipment brand and high-end sunglass brand Otis, describes sito shades as “fast moving, cheeky and raw” with approachable price points.
Dick’s Business Jumps to Whole New Level
Industry customer Dick’s Sporting Goods may be one of the biggest retail winners to emerge during the pandemic, with mind-boggling results vs. 2019 – both in store and online.
Core Careers: Debby Martin of L*Space
Debby Martin is well known in the swim world from her long tenure as head of wholesale sales and retail marketing for industry leader L*Space. But, as we find out in this Core Careers piece, Debby has a background in snow and skate as well.
The Biggest Olympic Athlete and Brand Social Media Winners
We have some fascinating data courtesy of Hookit, the social media analytics and sponsorship valuation company, that shows just how much the Olympics allowed surf and skate athletes to increase their reach during the Games. The Boardr also shared interesting data about the surge in interest in female skateboarders during the Olympics.
Photos from the Return of Waterman’s
The format was smaller with fewer in attendance and the event moved from the golf course to a patio and ballroom. However, the mood was ebullient given the post Olympics glow and the strength of the surf market in general at the moment.
More Photos from OR
We have a few more photos from OR, which wrapped up Thursday in Denver.
Rip Curl Names New Global CEO
Brooke Farris, currently GM of Women’s, assumes her new role this month.
